24/7 beefs up management

Internet sales house 24/7 has appointed a new managing director and lured an account group manager from Hello! to handle its increasing roster of fmcg advertisers.

Internet sales house 24/7 has appointed a new managing director and

lured an account group manager from Hello! to handle its increasing

roster of fmcg advertisers.



Incoming managing director Carl White replaces Tanya Pein, who left at

the end of last year (Media Business, 15 November).



White joins from BBC Worldwide, where he was responsible for the BBC’s

publishing strategy for natural history and news titles. He previously

headed ad sales teams at BBC Good Food, Best, and Media Week.



He described 24/7 as ’the clear leader in the UK online advertising

industry’ and said he was looking forward to continuing to expand the

scope of its business.



The company’s CEO Europe, Gordon Simpson, said: ’Carl has demonstrated

remarkable abilities, not only in the publishing field, but also in his

stewardship of business for one of the UK’s leading media brands - the

BBC.’



Meanwhile, Nathan Kosky joins the company as senior account manager

after three years at Hello!.



Kosky, 28, said he had enjoyed his time at the celebrity title, but had

been attracted to new media.



’I wanted to work in this area, but I was well aware that if you make

the wrong choice you can disappear into cyberspace,’ he commented.

’After working at a blue-chip magazine, I wanted to work for a company

with a similar status in the internet field.’



Kosky said he would be handling an influx of fmcg clients into 24/7.



’The arrival of Procter & Gamble, to name just one, is quite an

achievement and reflects the net’s shift into the mainstream.’



Other new advertisers in this quarter include Bird’s Eye, Nescafe, Nike,

Kellogg’s and Bodyform.



Kosky said he was adjusting to the speed of change in the internet

sector.



’To a certain extent it’s more commodity-based than traditional sales.

Deals are done much more quickly - although this will no doubt change as

the sector settles down.’



He added that the job gave him an opportunity to help build new

brands.



’On Hello!, I was working on a well-established brand. In this field,

I’m actually going out and creating brands.’



Topics