24/7 nets sales brief for Who Wants to be a Millionaire? website

24/7 Media has been awarded the sales contract for PhoneAFriend.com, the official website of Who Wants to be a Millionaire?.

24/7 Media has been awarded the sales contract for

PhoneAFriend.com, the official website of Who Wants to be a

Millionaire?.



Sales will be headed by Lisa Menaldo, who will expand her sales team to

seven or eight people to cope with the anticipated demand.



Menaldo believes the popularity of the television programme, which

averages a 50 per cent share of TV audience, will drive people to the

site. She said that although a perception exists that internet users are

mainly AB men, PhoneAFriend will encourage ’a wide cross-section of

people, from AB to DE, to log on’.



In addition to offering a single site sale, 24/7 will incorporate

PhoneAFriend into its specialist TV sales package, which includes

Channel 5, CITV and TV programmes such as Men Behaving Badly,

Neighbours, The Bill and The Sweeney.



Adrian Woolfe, head of marketing at the TV production company Celador,

said 24/7’s TV sales experience was the major factor in the decision to

award it the contract. ’24/7 was the obvious choice given its impressive

track record in representing TV brands online,’ he said.



Griselda Billington, client services director at 24/7, was involved in

the pitch and said she was ’thrilled to gain such an enormous global

brand’.



The site will be promoted over the coming months through all Who Wants

to be a Millionaire? merchandise, such as books, its new album and its

pub quiz games machines, which will all highlight the website’s

address.



The PhoneAFriend site offers users the opportunity to play the game

online and features information about the questions and contestants.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).