24/7 takes skiing task from DoubleClick

Ski and snowboarding website Complete-Skier.com has signed up internet sales house 24/7 to handle its global advertising and sponsorship.

Ski and snowboarding website Complete-Skier.com has signed up

internet sales house 24/7 to handle its global advertising and

sponsorship.



The site, which has over 100,000 users, will be 24/7’s 20th new client

in the past three months.



It won the contract from the giant online sales house DoubleClick, which

is rumoured to be planning a takeover of 24/7 (see page 4).



Aside from representing Complete-Skier.com, 24/7 will take on its sister

website Complete Snowboarder.com and www.fall-line.co.uk, the site of

ski magazine Fall Line, as part of the same deal. It will also sell

Complete-Skier.com’s branded areas on the service provider

www.lineone.net.



Sales teams in 12 European markets as well as 24/7 Media in the US and

24/7 Asia will run the worldwide project.



Complete-Skier, founded by former British Olympic Ski team member

Michael Liebreich, offers 30,000 pages of information including the

web’s biggest resort database, winter sports news, snow reports, a

fitness and instruction programme and a chalet holiday booking

service.



The official host of the British Ski and Snowboard Federation site,

Complete-Skier.com’s traffic peaked at around one million page

impressions per month in the 1999 ski season.



However, Liebreich is keen to double its traffic over the 1999/2000 ski

season and will run a marketing and advertising programme, as well as

signing up distribution arrangements with several portals in an effort

to get the site noticed.



Tanya Pein, managing director of 24/7 said: ’Complete-Skier.com attracts

a high spending ABC1 audience, which is much in demand from

advertisers.’



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).