NEWS: Zenith triumphs in fight for pounds 4m pooled Wimpey Homes account

By ANNE-MARIE CRAWFORD, campaignlive.co.uk, Friday, 15 December 1995 12:00AM

Wimpey Homes, the UK’s largest house builder, has awarded its entire pounds 4 million centralised account to Zenith Media after a competitive pitch.

Wimpey Homes, the UK’s largest house builder, has awarded its entire

pounds 4 million centralised account to Zenith Media after a competitive

pitch.



The business, which primarily focuses on regional press buying, was

previously split between Zenith, the Manchester-based agency, Stowe

Bowden Wilson, McCann-Erickson Central in Solihull, and the Morgan

Partnership in Scotland.



The creative work remains unchanged at Team Saatchi and the creative

arms of the former media incumbents.



Pitches took place during the first week of November and followed a

period of deliberation on the part of the client over whether to

centralise its media.



Although the bulk of the spend is in the regional press, Wimpey Homes is

now believed to be considering other media options in a bid to build on

its profile.



Graham Duff, the joint managing director of Zenith, confirmed the Wimpey

win, saying: ‘This is a terrific endorsement of our regional press

team,’ he said.



The win will be a boost for Zenith’s regional press buying department,

which was widely seen to have suffered a blow after the departure of

Zenith’s general manager and head of press, Roy Jeans, in June this

year.



Jeans left Zenith after eight years to join the regional sales house,

Amra, as its managing director.



A spokeswoman for Wimpey Homes also confirmed the win but refused to

comment in detail on future plans.



The win marks a burst of review activity and increased spend in the

house-building market.



Earlier this year, Bryant Homes awarded its account to TMD Carat and is

believed to have increased its adspend to pounds 5 million from around

pounds 3.7 million.



This article was first published on campaignlive.co.uk

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