NEWS: Talks with agencies suggest GUS media review in the offing
campaignlive.co.uk, Friday, 15 December 1995 12:00AM
Great Universal Stores is understood to be talking to a number of agencies about a rethink of its entire pounds 30 million media account.
Great Universal Stores is understood to be talking to a number of
agencies about a rethink of its entire pounds 30 million media account.
At least three agencies are believed to have held preliminary
discussions with the client over the past few weeks.
Separately, GUS has appointed the Cheshire-based media agency, Media
Ability, to its roster to work alongside Zenith Media, which handles
many of GUS’s brands, and apparently be responisble for short-term
Mel Ives, group sales manager at Mirror Group Newspapers, said: ‘We were
informed that it has appointed Media Ability. However, as far as we’re
concerned, our contracted business is with Zenith, or with GUS direct.’
One magazine source said Media Ability generally buys ‘distress’ space
for smallish clients. ‘It’s something of a puzzle to me why GUS has
appointed it,’ he said.
GUS brands include Family Album, Choice and Kays.
GUS refused to comment.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- CRM Analyst EMR £50000 per annum + benefits, City of London
- Opportunity to join the Blue Skies Creative Team Blue Skies Marketing Recruitment £20000 - £40000 per annum, Benefits: Excellent bonus + benefits, Richmond upon Thames
- Category and Brand Manager EMR £65000 per annum + benefits, City of London
- Digital Designer 4 Innovative Charity Zebra People £22000 - £28000 per annum, City of London
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- M&S moves £60m media account to Mindshare
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'