MEDIA: FOR THE RECORD

campaignlive.co.uk, Friday, 15 December 1995 12:00AM

The Irish Independent media group and the French media group, Havas, have set up a joint company called Sirocco International which aims to supply a new form of outdoor advertising. Sirocco will draw on the latest technology to display four posters in succession on a new illuminated panel.

The Irish Independent media group and the French media group, Havas,

have set up a joint company called Sirocco International which aims to

supply a new form of outdoor advertising. Sirocco will draw on the

latest technology to display four posters in succession on a new

illuminated panel.



The GWR Group has unveiled preliminary results for the year ending

September 1995. Turnover increased 57 per cent to pounds 32 million;

profit before tax jumped 71 per cent to pounds 5.3 million and operating

margins improved by more than two percentage points. Following the

acquisition of Chiltern Radio last July, the GWR Group now operates 28

licences with a potential audience of ten million people. The Group has

also announced its intention to apply for a raft of UK regional

licences.



Katy Turner, the former Golden Rose Communications sales and marketing

director of Viva! 963, has become managing director of Creative Media

Partnerships, a new Spero Communications group company. CMP aims to

provide clients with a service that optimises the cohesive use of print

and electronic media in support of client-driven promotions and

sponsorships. Projects will range from TV and radio sponsorships to

magazine advertorials.



Victor Meldrew is more popular than the Queen, according to CIA

MediaLab’s latest Sensor survey. When asked which programmes they were

most looking forward to at Christmas, 38 per cent of adults said One

Foot in the Grave, while just 14 per cent of respondents said the

Queen’s Speech. BBC1’s films are second choice after One Foot in the

Grave, attracting 33 per cent of the vote, ahead of Coronation Street

with 29 per cent.



A new Buspak advertising format is being rolled out nationally after

launching in Glasgow. The completely flat double-deck bus rears have no

windows, route markers or other obstructions and measure 16 feet high by

eight feet wide. They use the latest large-scale digital printing

technology. Advertisers who have signed up for Buspak Megarear so far

include Cadbury’s, Labatt’s, Courage and Warner Brothers.



The Independent Television Commission is currently considering a

submission from the Periodical Publishers Association on the subject of

‘masthead programming’, which involves turning magazines into TV

programmes. The ITC rules prevent publishers from creating TV programme

spin-offs from their magazines, although there are no restrictions

preventing TV programmes from being turned into magazines. The PPA chief

executive, Ian Lock, believes the current situation distorts the market.



Patrick Taylor has been appointed director of advertising sales for the

regional office of the National Magazine Company. Taylor, who was

previously group head of media sales at Thomson Regional Newspapers,

will report to Duncan Edwards, director of corporate business

development.



The fashion retailer, Esprit, has appointed MBS Media to handle its

media planning and buying. A pounds 500,000 advertising launch is set to

coincide with the opening of Esprit’s global flagship store in Sloane

Street. Separately, MBS has also been appointed by Norwich Union to plan

and buy its pounds 15 million assault on the direct insurance

marketthrough the launch of Norwich Union Direct. Creative work through

Saatchi and Saatchi will start on national TV in the new year.



The photolibrary, Tony Stone, is launching an Internet site on 1 January

1996 (http://www.tonystone.com). Aimed at photographers, art directors,

designers and photobuyers, the site contains more than 60 pages.



This article was first published on campaignlive.co.uk

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