LETTERS: BALD MEN IN ADS; Bald men should get a share of the good roles in ads

campaignlive.co.uk, Friday, 15 December 1995 12:00AM

I saw the letter in last week’s Campaign (1 December) concerning baldness in advertising, and I fully agree with Julian Picksey.

I saw the letter in last week’s Campaign (1 December) concerning

baldness in advertising, and I fully agree with Julian Picksey.



I am only 29 and have been going bald since I turned 25. I have even

grown a ponytail to make up for my lack of hair on top. So I do find it

annoying when I turn on the TV and see that the only bald people

portrayed in ads are old men and stereotype losers; a prime example is

the awful ad done a while ago for Hamlet cigars.



I’d like to appeal to anyone who writes ads to think, as they are

penning the casting brief, of trying to include balding or totally bald

men and not just the usual fully thatched men deemed ‘normal’ in adland.



Philip Nobo, Kore Creative, London W1



This article was first published on campaignlive.co.uk

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