DIARY: A fond farewell then to the mags, fags and sweeties men of W2

campaignlive.co.uk, Friday, 15 December 1995 12:00AM

One of the most worrying things about Campaign’s imminent departure from cosmopolitan Lancaster Gate to the wilds of Hammersmith is the impending demise of our relationship with our virtual media correspondents.

One of the most worrying things about Campaign’s imminent departure from

cosmopolitan Lancaster Gate to the wilds of Hammersmith is the impending

demise of our relationship with our virtual media correspondents.



Norman and John - known to everyone but them as the ‘codgers’ - deserve

better. Over the years they have enlightened us with the trade’s view of

everything from our working hours (‘half-day is it, luv?’) and girlie

magazines to scratchcards and all manner of newspaper promotions.



Their considered view on most of these matters is that ‘they’re a real

pain, sir, make no mistake’. It’s not that they’re conservative or

anything and, true, they do kiss Campaign’s editorial assistant’s hand

every day and ply her with freebies, but they are modern men. Do Rupert

Murdoch and co realise the kind of hassle they put these poor, hard-

working souls through?



Particularly irksome are money-off tokens in Saturday papers and stunts

like boxed magazines or dual covers requiring a dual facia. Worst of

all, though, was this year’s Times’ freebie deal with Microsoft. The

codgers are not big on extra admin.



And does Campaign have an unblemished reputation? Not quite. The recent

liquid cover did not bring the comparisons with sperm stains that some

of our less gentlemanly readers made, but we were certainly viewed

askance when we nipped in for our supply of Twix bars that week.



But they were happy to take part in our tribute to Lancaster Gate. John

(left) took off his glasses and Steptoe gloves for the occasion, but the

famous coat and scarf remained - as they often do right through the

summer.



The advertising and media industry will miss them more than it knows.

How will Dominic Mills ever write another column now his muses have been

denied him?



This article was first published on campaignlive.co.uk

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