Review: Marketing and advertising news in the week’s press ..

By JOHN TYLEE, campaignlive.co.uk, Friday, 16 May 1997 12:00AM

United News and Media, owner of Express Newspapers and the Anglia and Meridian ITV franchises, has joined a Canadian-based consortium, Digital Television Network, to bid for the three remaining UK digital terrestrial television multiplexes. The Digital Television Network already includes Cabletel and NTL . - General release

United News and Media, owner of Express Newspapers and the Anglia

and Meridian ITV franchises, has joined a Canadian-based consortium,

Digital Television Network, to bid for the three remaining UK digital

terrestrial television multiplexes. The Digital Television Network

already includes Cabletel and NTL . - General release



Gossard has unveiled a second controversial poster for its Glossies

range. A campaign with the strapline, ’Who says a woman can’t get

pleasure from something soft?’, prompted a record number of complaints

to the Advertising Standards Authority last year. The latest execution

uses the same model as the first poster and has the strapline, ’If I

want something rough on my chest I’ll find a man.’ - General release



Andy Mee, Sega’s European marketing director has lost his job in a

restructure of the beleaguered computer company. Mee joined Sega from

Hitachi in 1995 as Saturn product manager and was promoted to marketing

director 18 months ago. Earlier this year, Jo Bladen was promoted to UK

marketing director, leaving Mee without control of marketing budgets. -

General release.



Alan Hely has been appointed Apple Computer’s UK marketing director as

part of a worldwide rationalisation. He joined Apple from Radio Rentals

two years ago. He replaces Nigel Turner, who is promoted to

vice-president, marketing, for Europe. - Marketing Week



Jessica Cox, the marketing director of Playboy TV, has left the channel

to become head of marketing for Flextech’s Horizons and Arena channels.

Cox joined Playboy in August 1995 from TNT and Cartoon Network, where

she was marketing director. At the same time, Ian Riley, the head of

marketing for Flextech’s UK Gold, has been appointed to the same role on

the expanded UK Gold/Showcase channel. - General release



David Glik, the marketing manager of Coca-Cola, has left the company to

become European marketing manager at Kimberly-Clark. Glik will take

pan-European responsibility for the Kleenex brand and will work within

the household division. - Marketing Week



The John Lewis Partnership, the department stores group and owner of

Waitrose supermarkets, looks likely to be the latest retailer to launch

a loyalty card and it may also get involved in banking. Banks have

approached the retailer claiming that, if it launched a Mastercard or

Visa, it would yield crucial information about its customers’ spending

patterns. The retailer is reported to be alarmed by the incursions its

rivals, Tesco and Sainsbury’s, have already made into banking. - Mail on

Sunday



A Sunday Times investigation revealed that representatives of some

companies that produce ’alcopops’ admit they are consumed by the

under-18s. Sales executives from Scottish Courage and Matthew Clark

Taunton were quoted as saying their companies did not mind if under-18s

were attracted to their brands. Publicly, most brewers support a code of

conduct drawn up by the Portman Group. A spokesman for Bass Brewers,

which makes Hooper’s Hooch, stressed his company targeted drinkers aged

over 20. - Sunday Times



The Body Shop has started talks with Drum PHD about funding a TV

programme. Independent Television Commission rules would prevent the

Body Shop from producing a programme about the beauty business because

of a conflict of interest , but it would be free to seek involvement in

programmes on issues such as the environment which have been the subject

of in-store campaigns. - Marketing



Shell has told its agencies, J. Walter Thompson and Ogilvy and Mather,

it wants them to halve the costs for creative and media services by

2000. Raoul Pinnell, Shell’s international marketing director, has

criticised agencies over advance planning strategies - Marketing.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs