By ALASDAIR REID, campaignlive.co.uk, Friday, 16 May 1997 12:00AM
Adam Singer, the president of TCI, is to take over as chairman of
Flextech plc. In addition to his TCI role, Singer has been the deputy
chairman of Flextech since the end of 1995 and he will now work
alongside the chief executive, Roger Luard, to expand the Flextech
Time Out has appointed New Media Marketing and Sales to sell advertising
on its Website. Since the launch of the site in May 1995, Time Out has
carried advertising from BA, Levi’s, Guinness, Vauxhall, Lloyds Bank,
Exchange and Mart and Evian.
Focus magazine has produced two separate front covers for its June issue
in order to discover whether sexy front covers really sell magazines. In
the South, the cover shows a bikini-clad woman, while in the North and
Scotland, the cover features a UFO.
BSkyB has denied reports that its coverage of this summer’s Tournoi de
France will be made available on a pay-per-view basis. The tournament,
where England, Italy, France and Brazil will face each other, is to be
shown live on Sky Sports.
EBN, the pan-European business channel, is to collaborate with Visa
International to create an integrated sponsorship package around its
daily travel programme, Directions. The deal is designed to raise
awareness of Visa’s commercial products among EBN viewers and business
travellers. The Visa name will feature in the programme credits and on
the EBN Website.
Almost 100 advertisers have applied for the free advertising space worth
pounds 1 million on large-format posters being offered by Maiden Outdoor
and Mills and Allen. A shortlist of 12 applications has been drawn up
and the winner is expected to be announced at the end of this month.
Jazz FM 102.2 has joined forces with the Evening Standard and the travel
company, Connections, for a new marketing drive. From next week,
listeners to the station will be able to win tickets to some of the
world’s leading jazz festivals. Promotional details and entry coupons
will run in the Evening Standard.
News Corporation, the company that publishes the Times, the Sun and the
Sunday Times, has announced a 38 per cent rise in operating profits
before abnormal items to USdollars 291 million for the three months to
the end of March. Operating profits at the UK newspaper operation were
up 47 per cent following increased ad revenue and higher
The Newspaper Society is taking on a new constitution and new rules
following last week’s AGM. The aim is to represent better the regional
newspaper industry with a streamlined committee structure and three new
forums: the independent publishers’ forum, the technical forum and the
Eileen Wise has been made director of corporate communications at the
National Magazine Company. Wise was formerly head of news at
Conservative Central Office and personal campaign press officer to Norma
Major in the run-up to the general election.
Register Information Services is launching a directory called Magpie
next month. The publication contains advertising planning information
and editorial details for all key consumer magazines. The directory will
be delivered by controlled circulation to more than 6,000 named
individuals responsible for advertising decisions and 1,000 client
companies with an annual spend of more than pounds 500,000.
Maiden Outdoor has promoted Lesley Bird to the post of national sales
manager, taking over from Sarah Smith who has decided not to return from
maternity leave. Alexandra Ward, Maiden’s group sales director, said
that Bird has ’made a very significant contribution to our sales success
in a period of rapid growth’.
This article was first published on campaignlive.co.uk