Campaign Poster Advertising Awards 1997: The Sponsors Profiles - Best Use of Taxi Advertising - Taxi Media

campaignlive.co.uk, Thursday, 16 October 1997 12:00AM

Taxi Media has been the leading taxi advertising contractor for 24 years, with the past 12 months being some of the most hectic ever. A five-fold revenue expansion during the 90s has matched the growth of its product range from three to 11 products. The medium is now truly national, and is becoming international with Taxi Media having established partnerships across Europe and the Middle East.

Taxi Media has been the leading taxi advertising contractor for 24

years, with the past 12 months being some of the most hectic ever. A

five-fold revenue expansion during the 90s has matched the growth of its

product range from three to 11 products. The medium is now truly

national, and is becoming international with Taxi Media having

established partnerships across Europe and the Middle East.



The medium has been at the forefront of the recent charge into ambient

media, driven by its unique ability to add value to mainstream usage by

directly interacting with the passenger through product placement,

promotions and PR functions, alongside its dynamic penetration of

population-dense key city centre markets.



A number of media claim to cover London, but none can match the

combination of concentration and dominance Taxi Media delivers within

the critical Central London area. Its taxi drivers spend more than 97

per cent of their time searching for or carrying people around the city,

operating up to 24 hours a day.



This concentrated effort brings results against the critical market and

audience focused in the heart of the capital city - the highest density

of purchasing power in the UK, covering politics, business, retail,

entertainment, tourism and media, ensuring high impact on a vital and

affluent audience with minimum wastage.



Continuing its pattern of product innovation, Taxi Media has just

launched two new liveried taxi products, bringing choice and flexibility

to the city centre arena. All livery products are now convenient to

purchase, being production inclusive. Tactical livery delivers

high-impact sites focused in the heart of London, concentrated in

two-month bursts.



Taxi Media is committed to giving its clients value; creating media

events rather than just campaigns.



1998 sees Taxi Media’s 25th anniversary. Contact it about your next

campaign and join its many clients who have now developed long-term

relationships with this medium.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs