Agency: Fallon London
By MAIRI CLARK, campaignlive.co.uk, Friday, 17 April 1998 12:00AM
We tend not really to publicise April Fool spoofs, if only because
we like to think that we are above that kind of behaviour - but the
Sugar Puffs ad in the Sun did make us chuckle. What made us laugh even
more was the fact that the company got more than 1,000 replies - some in
The ad said Honey Monster needed a stand-in. Applicants had to be over 6
feet 6 inches tall and resemble the monster. Of course.
One application was received from the actor who used to play Midland
Bank’s Griffin and who pointed to his extensive training and experience
in making his case for winning the job.
This article was first published on campaignlive.co.uk