CAMPAIGN DIARY: BBH shows team spirit

campaignlive.co.uk, Friday, 17 July 1998 12:00AM

For those of you who don’t follow cricket, golf or any of the other sports now gracing our screens, rest easy, football is still with us.

For those of you who don’t follow cricket, golf or any of the other

sports now gracing our screens, rest easy, football is still with

us.



Bartle Bogle Hegarty is to take part in the Bauer Agency World Cup 1998,

the first time the tournament has been open to agencies outside

Germany.



BBH is the only UK agency in the contest.



The tournament, now in its tenth year, is made up of eight groups of six

teams with the winning side in each group going through to the knock-out

round.



Black Sheep FC - the BBH team - has secured Audi as its sponsor and

matches will even be shown on German television.



Just for fun, the BBH team has created a spoof of the 1978 Panini album

showing the German players who took part in the World Cup held in

Argentina.



This article was first published on campaignlive.co.uk

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