By KAREN YATES, campaignlive.co.uk, Friday, 18 April 1997 12:00AM
Saatchi and Saatchi has picked up some additional business from its
existing client, Comet. The agency pitched against specialist direct
marketing agencies, including the incumbent, the Anvil Consultancy, for
Comet’s business-to-business and incentives arm, Comet Corporate
Services. The account is estimated at pounds 1.5 million, although it is
not yet clear what proportion of this will be above the line.
The British National Party is set to run a five-minute election
broadcast on national television next Friday. The BNP, which was formed
out of the National Front in the early 80s, has qualified for its first
broadcast by fielding more than 50 candidates in the election.
Anti-racist campaigners are now lobbying to ban the PEB and plan to
picket the BBC on the day of the broadcast.
Pitches for the Italian streetwear brand, Diesel, have been deferred
until the end of May. Presentations were to have been made by
Lowe-Howard Spink, GGT, Leagas Delaney, BST-BDDP and the incumbent, DDB
Paradiset, before Easter.
Evans, the women’s outsize retailer which is a part of the Burton group,
has appointed Gotham, an Interpublic Group agency, to handle its
advertising account. Unconventional black-and-white press and poster
work promotes Evans using the strapline, ’For women who are all
Top Rank is understood to have shortlisted two agencies for the creative
side of its planned pounds 4 million account. The bingo operator, which
appointed CIA Medianetwork to its media task last week, is talking to
M&C Saatchi and WCRS.
The deadline for submissions to the COI media review is this Friday.
Briefs will go out in two weeks’ time and shortlisted agencies will be
invited to pitch by media discipline. Presentations will take place at
the end of May with a decision expected in mid-June.
The Health Education Authority is understood to be looking to mount an
pounds 800,000 campaign alerting the public to the dangers of skin
cancer. The COI is bidding to run the campaign, although agencies are
also invited to apply. No appointment is likely until after the general
Express Newspapers and the Telegraph Group have denied rumours that they
have restarted negotiations about setting up a joint sales operation.
The plan was scrapped last summer after a failure to agree a suitable
structure (Campaign, 19 July 1996).
Universal McCann has won the centralised press planning and buying task
for the Whitbread Hotel Company, which spends a total of pounds 3.25
million annually (AC Nielsen MEAL). McCanns already held Marriott UK,
which enjoys the bulk of the spend. The rest was held by MediaCom Direct
and Strattons. The additional business, which is backed by around pounds
1 million, comprises Hanbury Manor, St Pierre and Country Club
GGT has appointed Donna Nicholson to the newly created role of head of
new business. Nicholson, who will report to the deputy managing
director, Stephen Whyte, has spent six months freelancing for the
agency. Before that she worked at Butler Lutos Sutton Wilkinson.
The Teacher Training Agency has shortlisted six agencies to make final
presentations on how best to improve the image and recruitment of
teachers. Delaney Fletcher Bozell, J. Walter Thompson, Butler Lutos
Sutton Wilkinson, DMB&B, Hill and Knowlton and a pitch team comprising
McCann-Erickson and the PR company, Shandwick, will all make
presentations on 29 April.
The first ads for the Alliance for Cannabis Therapeutics, the
organisation lobbying for the legalisation of cannabis for medicinal
purposes (Campaign, 4 April), appear this week in Time Out and the New
The Radio Authority is asking for industry reaction to plans for the
release of a fourth national licence. It is believed to be considering
proposals that would guarantee the winner a digital licence.
This article was first published on campaignlive.co.uk