Jarman-Price takes on lead marketing post at DNA Digital

By EMMA HALL, campaignlive.co.uk, Friday, 18 June 1999 12:00AM

Russell Jarman-Price, one of the founders of Still Price Court Twivy D’Souza, is to lead a new digital marketing unit set up by the new-media agency, DNA Consulting.

Russell Jarman-Price, one of the founders of Still Price Court

Twivy D’Souza, is to lead a new digital marketing unit set up by the

new-media agency, DNA Consulting.



DNA Digital’s remit will be to help clients exploit the opportunities

opening up throughout digital media, particularly in digital television.

DNA Consulting is already developing content for a number of clients who

are looking to take their brands on to interactive TV.



Jarman-Price has been appointed a non-executive director and head of

content. He will also continue in his role as creative director of

Winchester Entertainment, the production company behind the British

feature film, Shooting Fish.



Jarman-Price told Campaign: ’Clients who are currently creating content

for 30 seconds of TV airtime can now own an entire television channel

for the cost of a TV advertising campaign.’



He believes that content partnering will require a set of skills that do

not exist in traditional advertising agencies or new-media agencies.



DNA’s clients include B&Q, Electrolux, Cheltenham & Gloucester, Royal &

SunAlliance, World Vision and the COI.



This article was first published on campaignlive.co.uk

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