MEDIA: FOR THE RECORD
campaignlive.co.uk, Friday, 18 October 1996 12:00AM
Bloomberg is to launch a 24-hour, all-news TV channel in the UK next year, as part of the BSkyB digital multi-channel package. In addition, it is lining up European deals to carry local versions of its television service, which is already available in the US.
Bloomberg is to launch a 24-hour, all-news TV channel in the UK next
year, as part of the BSkyB digital multi-channel package. In addition,
it is lining up European deals to carry local versions of its television
service, which is already available in the US.
Future Publishing is reorganising its publishing activities, two weeks
after its acquisition of Music Maker’s magazine portfolio. Future will
now be split into four publishing groups: Computing, Music and Crafts,
Sports and Entertainment. Each group will be run increasingly
autonomously and will be expected to expand through acquisition and
The radio sales house, MSM, has carried out research into listeners’
perceptions of radio sponsorship and, in particular, their attitudes to
Snickers’ sponsorship of Euro 96 which was syndicated to 83 independent
radio stations. Among the findings, Snickers was seen to be a ‘relevant’
sponsor for the Euro 96 bulletins.
Dennis Publishing has postponed the launch of its new men’s magazine,
Escape, after deciding the original package was too radical for the
newsstands (Campaign, 11 October). The team had been briefed to come up
with a ‘new lads’’ electronics entertainment title. The launch has been
provisionally re-set for 25 October.
The political monthly magazine, Prospect, celebrates its first birthday
with the launch of an ad campaign. The push breaks this week in the
national press and the London Underground using 16- and 12-sheet poster
sites. The creative is through Boston Fox Tigue and media planning and
buying are through Total Media.
Haymarket Magazines has bought Teesdale Publications’ Motoring News,
Motor Sport and LAT Photo-graphy. It will add these titles to those in
its existing motoring group of Autocar, What Car?, Autosport, Classic
and Sports Car and F1 Racing.
Rosie Boycott, the editor of Esquire, has been appointed editor of the
Independent on Sunday, according to Newspaper Publishing. Boycott’s
appointment has been made following the departure of the former IoS
editor, Peter Wilby. Boycott was praised as editor of Esquire, although
under her editorship it was the only men’s magazine in the August ABCs
to report a drop in circulation, falling 3.4 per cent to 107,058.
Phil Hilton has been appointed executive editor of Men’s Health magazine
following the editor, Francis Cottam’s, departure to edit Conde Nast’s
GQ Active. Hilton was formerly managing editor of Men’s Health.
While the Independent on Sunday dropped a further 0.81 per cent in
September’s official ABC circulation figures, the Observer’s revamp has
clearly paid off with circulation jumping 7 per cent to 466,910,
representing a remarkably quick recovery for the paper.
Channel 4 made the most substantial change to its on-screen identity
since its launch 14 years ago last Friday (11 October). The new look,
dubbed ‘connections’, has been developed in-house and combines graphics
and live action. Though the familiar stencil ‘4’ remains in its
monochrome form, it will no longer occupy the whole screen, appear in
its familiar multicoloured form nor fly apart and come back together.
Pearl and Dean is to host a screening of this year’s Cannes
International Advertising Festival award-winners. It will take place at
the Prince Charles cinema in London’s Leicester Square on 28 October.
Emap Elan has conducted research across three of its titles in a bid to
quantify the value of advertorials. Readers of Elle, Elle Decoration and
New Woman were asked for their reaction to a number of advertorials and
ads carried in their July issues. Advertorials were found to be nearly
50 per cent more efficient in conveying information to the reader than
This article was first published on campaignlive.co.uk
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