Stamp to take on new Burnett role

By JOHN OWEN, campaignlive.co.uk, Friday, 18 December 1998 12:00AM

Gerard Stamp, the executive creative director of Leo Burnett, is to become chairman of the London agency, bequeathing control of the creative department to his deputies, Mark Tutssel and Nick Bell.

Gerard Stamp, the executive creative director of Leo Burnett, is to

become chairman of the London agency, bequeathing control of the

creative department to his deputies, Mark Tutssel and Nick Bell.



The move, effective from the beginning of next year, will leave Stamp

free to champion Burnett’s creativity across all communications areas,

as well as allowing him to continue his efforts to bind together the

European network in his role as joint European creative director.



Stamp takes the chairman’s title from Jeff Fergus, who will continue as

chief executive of Burnett in Europe, the Middle East, Africa and

Asia.



Stamp will work closely with the London agency’s chief executive, Nick

Brien, with the pair dubbing themselves ’creative godfather’ and

’business godfather’ of the agency respectively.



Stamp will continue to devote much of his time to the McDonald’s account

as the advertiser gears up for its 25th anniversary in the UK and for

its sponsorship of the Millennium Dome. He will also focus on

new-business opportunities, having been a key player in the successful

pitch for the global Heinz ketchup account recently.



At the same time, Stamp will oversee the agency’s creative output,

including its relationship marketing, digital and sponsorship

activities.



Brien said the development of these non-traditional areas was a critical

issue for the agency. He said: ’We have to innovate to grow. We can’t

keep focusing on just doing things better.’ He added that Burnett would

begin talking to clients next year about developing TV programming.



Stamp said he had been grooming Tutssel and Bell for the handover for at

least a year, and added: ’Not only have they proven their ability as a

star team, but they’ve also demonstrated real leadership

capabilities.’



Bell, who teamed up with Tutssel at Burnett in 1995, said: ’Gerard has

done a great job and the reel is now phenomenally better than when he

joined. We have the opportunity to develop what is a very good, young

creative department.’



Stamp joined Burnett as executive creative director from the then BSB

Dorland in 1994. In 1996 and 1997, it was the third most creatively

awarded agency network.



This article was first published on campaignlive.co.uk

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