By JOHN OWEN, campaignlive.co.uk, Friday, 18 December 1998 12:00AM
Gerard Stamp, the executive creative director of Leo Burnett, is to
become chairman of the London agency, bequeathing control of the
creative department to his deputies, Mark Tutssel and Nick Bell.
The move, effective from the beginning of next year, will leave Stamp
free to champion Burnett’s creativity across all communications areas,
as well as allowing him to continue his efforts to bind together the
European network in his role as joint European creative director.
Stamp takes the chairman’s title from Jeff Fergus, who will continue as
chief executive of Burnett in Europe, the Middle East, Africa and
Stamp will work closely with the London agency’s chief executive, Nick
Brien, with the pair dubbing themselves ’creative godfather’ and
’business godfather’ of the agency respectively.
Stamp will continue to devote much of his time to the McDonald’s account
as the advertiser gears up for its 25th anniversary in the UK and for
its sponsorship of the Millennium Dome. He will also focus on
new-business opportunities, having been a key player in the successful
pitch for the global Heinz ketchup account recently.
At the same time, Stamp will oversee the agency’s creative output,
including its relationship marketing, digital and sponsorship
Brien said the development of these non-traditional areas was a critical
issue for the agency. He said: ’We have to innovate to grow. We can’t
keep focusing on just doing things better.’ He added that Burnett would
begin talking to clients next year about developing TV programming.
Stamp said he had been grooming Tutssel and Bell for the handover for at
least a year, and added: ’Not only have they proven their ability as a
star team, but they’ve also demonstrated real leadership
Bell, who teamed up with Tutssel at Burnett in 1995, said: ’Gerard has
done a great job and the reel is now phenomenally better than when he
joined. We have the opportunity to develop what is a very good, young
Stamp joined Burnett as executive creative director from the then BSB
Dorland in 1994. In 1996 and 1997, it was the third most creatively
awarded agency network.
This article was first published on campaignlive.co.uk