Publishers battle it out as Boots plans to revive magazine

By JOHN TYLEE, campaignlive.co.uk, Friday, 18 December 1998 12:00AM

Boots the Chemist is set to revive its customer magazine for a third time after seeing pitches from five publishers. A decision will be made by Christmas.

Boots the Chemist is set to revive its customer magazine for a

third time after seeing pitches from five publishers. A decision will be

made by Christmas.



It is believed that Redwood Publishing and Cabal Communications are the

frontrunners, after a pitch two weeks ago also involving IPC Magazines,

Premier Magazines and one other publisher.



Boots is keen to publish a glossy magazine in the vein of Marie Claire,

emphasising a strong editorial product that also promotes Boots

brands.



The retailer stepped into customer publishing in Feb- ruary 1995 when it

contracted Redwood Publishing to produce a glossy magazine costing 95p.

However, the quarterly title was suspended in September 1995 after

selling 100,000 copies, 150,000 short of its target. The

Redwood-produced title was revived the following year but in August 1996

Boots decided once again to cease publication.



This article was first published on campaignlive.co.uk

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