Griffin Bacal brings in Silver to oversee five creative teams

By CLAIRE BEALE, campaignlive.co.uk, Friday, 18 December 1998 12:00AM

Griffin Bacal has appointed the former Lowe Howard-Spink creative group head, John Silver, as executive creative director.

Griffin Bacal has appointed the former Lowe Howard-Spink creative

group head, John Silver, as executive creative director.



Silver, a copywriter, was a group head at Lowes for more than ten years

before leaving to go freelance. At Griffin Bacal, he will partner Kent

Shriveley, who retains the title of creative director.



Shriveley has been at Griffin Bacal for six years and is very close to

the agency’s flagship Hasbro account. He will continue to work on Hasbro

and other accounts, but will relinquish the running of the creative

department of five creative teams to Silver.



Shriveley had been caretaking the department since the departure last

year of Alan Tilby, the former vice-chairman and executive creative

director of WCRS, who was hired as executive creative director in

November 1996 to give Griffin Bacal a better creative profile.



A Campaign Face to Watch in 1990, Silver, with his then partner, Kevin

Thomas, was part of the team which worked on the flagship Heineken

account at Lowes.



Jo Hoare, Griffin Bacal’s managing director, said: ’John is one of the

most experienced people I know and a fantastic copywriter.



We’ve all agreed that we need someone who can add an extra dimension to

the creative output from the agency, while not detracting from Kent’s

input.



’Kent wants to get on and produce work and I want John to create and

mould a great creative department.’



This article was first published on campaignlive.co.uk

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