Grey conveys deep cleansing benefits of Oxygen skincare

By FRANCESCA NEWLAND, campaignlive.co.uk, Friday, 18 December 1998 12:00AM

SmithKline Beecham is putting #2 million behind the television launch of a line of skin cleansing products, called Oxygen, that will complement its existing range of Oxy medicated skincare.

SmithKline Beecham is putting #2 million behind the television

launch of a line of skin cleansing products, called Oxygen, that will

complement its existing range of Oxy medicated skincare.



Grey has produced the campaign, which will run nationally throughout

January under the theme, ’Breathe life into your skin.’



The 30-second commercial features a girl seemingly suffocating deep

under water before fighting her way to the surface.



The new range claims to unblock pores, allowing the skin to remain

healthy and so eliminating the need for emergency action.



The commercial underscores its message by showing the girl swimming past

a series of bubbles, each showing people who need the product.



They include a girl obscured behind a filthy window, a man wiping away

heavy eye make-up and a couple wearing anti-pollution masks as a lorry

belches out exhaust fumes beside them.



The ad was produced by the agency creative team, Kate Humphries and Nick

Roland, and was directed by Michael Abel of Ferocious Films.



Media buying is handled by MediaCom.



This article was first published on campaignlive.co.uk

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