One Four One recruits two to help boost UK business

By CLARE COZENS, campaignlive.co.uk, Friday, 18 December 1998 12:00AM

One Four One, the sales promotion arm of Bates Dorland, has appointed a new managing director and client services director following two high-level departures from the agency.

One Four One, the sales promotion arm of Bates Dorland, has

appointed a new managing director and client services director following

two high-level departures from the agency.



Both Andy Annett, the new managing director, and Ollie Raeburn, the new

client services director, had worked at the agency previously, the

former for one year and the latter for two. Annett joins from Tequila

London and Raeburn joins from the Marketing Store.



The two departing staff are the former client services director, Hugh

Taylor, who will become the chief executive of an as yet unnamed UK

below-the-line agency, and Jos Marcon, a former group account director

who has moved to Court Burkitt + Company to launch a sales promotion

operation.



Annett will assume the managing director’s role in January, which will

be a beefed-up version of the role previously held by John Lee, who will

become the agency’s chief executive.



Annett was the business development director at Tequila, and ran the

agency’s Rothmans account. At One Four One he will he will help run the

agency’s tobacco account, British American Tobacco.



Raeburn directly replaces Taylor in the role of client services

director, although his role will also be expanded to include new

business. At the Marketing Store, he ran the McDonald’s business across

Europe.



Peter Crossing, the agency’s chairman, said: ’Both appointments have

been made with the intention of boosting the UK business. The agency has

been very successful internationally through our 42 offices worldwide,

but we now want more business in the local market.’



This article was first published on campaignlive.co.uk

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