Hollinger Digital hands web account to BBH Unlimited

By CLARE COZENS, campaignlive.co.uk, Friday, 18 December 1998 12:00AM

Hollinger Digital has appointed the newly formed through-the-line agency, BBH Unlimited, to promote the launch of its search engine, UK.Max.com.

Hollinger Digital has appointed the newly formed through-the-line

agency, BBH Unlimited, to promote the launch of its search engine,

UK.Max.com.



The new site is designed to offer a UK-focused search facility with

UK-specific directories. It goes live at the end of December with an

introductory offer of free e-mail.



The first advertising will appear in newspapers and specialist magazines

on 27 December and will run for three months, followed by further above-

and below-the-line marketing next year. The annual marketing spend will

be #2.5 million.



Steve Kershaw, managing director of BBH Unlimited, said: ’We are

delighted with the appointment and believe the relationship will be

exciting and beneficial as both parties share similar goals.’



BBH Unlimited was set up as a total communications agency to provide an

advertising, direct marketing and sales promotion service under one

roof. It was formed in September after Bartle Bogle Hegarty folded

Limbo, its ten-year-old direct marketing operation, and brought its

staff and clients in-house. The new agency inherited Audi and Swinton

Insurance from Limbo as its flagship accounts.



Hollinger Digital is a division of Hollinger International, a publishing

company based in New York.



Other websites operated by the company include Canada.com, SunTimes.com

and BestofBritish.com.



This article was first published on campaignlive.co.uk

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