MEDIA: FOR THE RECORD

By ALASDAIR REID, campaignlive.co.uk, Friday, 18 December 1998 12:00AM

United News & Media has warned the City that its 1998 trading results will be worse than expected because of economic downturns in the UK and the US. Its business publishing arm, Miller Freeman, has been hit by a slowdown in the travel, engineering and agriculture sectors while its US operations were affected by a slowdown in advertising demand from the hi-tech sector.

United News & Media has warned the City that its 1998 trading

results will be worse than expected because of economic downturns in the

UK and the US. Its business publishing arm, Miller Freeman, has been hit

by a slowdown in the travel, engineering and agriculture sectors while

its US operations were affected by a slowdown in advertising demand from

the hi-tech sector.



Capital Radio and Emap Radio have announced plans to bid jointly for

local digital radio licences in the London, Birmingham and Manchester

areas. If the applications are successful, Capital and Emap will

simulcast their existing stations, and will automatically have their

analogue licences renewed for a further six to eight years.



Concord, the poster-buying specialist, has won the outdoor media

planning and buying account for the publishing giant, Acumen. Acumen’s

Transworld Publishing division represents authors such as Frederick

Forsyth, Catherine Cookson and Terry Pratchett. The company spends about

#750,000 a year on outdoor advertising.



The novelist, Robert Harris, has confirmed that he has met with the

lawyers of Geoffrey Robinson, who owns the New Statesman, to discuss the

possibility of buying the magazine. Harris has been quoted as saying the

magazine, which sells around 26,000 a week, would be ’of the left but

independent’ under his control.



Men’s Health has appointed Simon Geller its new editor-in-chief. Geller

was managing editor of Dennis Publishing’s lads title, Maxim, and fills

the gap left by Phil Hilton who left earlier this year. Geller said:

’It’s far and away the most grown-up of all the UK men’s titles, and I

look forward to helping take it to greater and greater heights.’



The airport advertising company, Sky Sites, has launched what it claims

is the largest advertising site at a UK airport. The 29-metre by

eight-metre site is positioned on the Heathrow Express atrium building.

The first advertiser to sign up is Nortel, the networking and

communications company.



Time Out, the weekly listings and entertainment guide, has appointed

Vicky Mayer editor. Mayer, who replaces Dominic Wells, was the new

launches editor of Attic Futura. She recently returned from two years in

Australia and previously worked as features editor on TV Times and

Options. She starts work in the New Year.



Lego has launched the first 3D bus ticket campaign to promote its new

toy, Znap. The campaign includes more than 20,000 specially designed

tickets to be issued on buses throughout London with a 3-D animation on

the reverse. Bus drivers will also hand out 3-D glasses which make the

animation come to life.



Loot has appointed Mirror Group its national distributor as it moves

from being a local specialist title into a national publication. Wally

Cowley, the circulation sales director of Mirror Group, said: ’We regard

Loot’s decision as a major vote of confidence in Mirror Group’s

professional approach to our third-party business.’



Maiden Outdoor has launched an interactive six-sheet which combines a

recycling machine with a promotional game and three poster panels. The

Maiden Adcan is being tested at six Safeway stores before being rolled

out nationally. Ever Ready, Eurostar, McDonald’s, Penguin and Daihatsu

are among the advertisers taking part in the trial.



Talk Radio will not take up its option of a 10 per cent shareholding in

Digital One, the national commercial multiplex for digital radio,

although it will still broadcast on the service. Kelvin MacKenzie, the

chief executive of Talk, explained that he saw the station’s role as a

content provider and not a multiplex operator.



This article was first published on campaignlive.co.uk

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