THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry
By STEFANO HATFIELD, campaignlive.co.uk, Friday, 18 December 1998 12:00AM
HHCL wins #10 million ITV ... BMP DBB takes the National Savings
prize ... M&C Saatchi wins #20 million BSkyB ... AMV lands Guinness in a
devastating blow to O&M and then picks up BDB to start the year with a
bang ... New PHD takes Pizza Hut ... AMV lands #10 million Halfords ...
DMB&B wins McCain’s, but for how long? ... M&C Saatchi wins the RAC amid
much muttering of ’it’s not cricket’ ... HHCL lands the Prudential’s
giant secret project - it turns out to be Egg ... M&C wins Bradford &
Bingley ... HHCL wins Thomson Holidays ... TBWA etc lands NatWest in the
win of the year to get off to the best possible start. ’It’s not about
the creative work,’ says Ian Schoolar, the client ... Nigel Allmond
stuns the industry (especially CIA) by setting up shop and landing the
#110 million BT TV buying business ... Dixons Group moves its #108
million account into Walker Media to nobody’s surprise ... Partners BDDH
wins the Guardian after its surprise split with Leagas Delaney ... Carat
wins all of Diageo ... In one of the year’s other big surprises , BMP
steals ONdigital after a pre-launch split with AMV ... an overjoyed WCRS
scoops Camelot in a painful blow to Charlotte Street ... Saatchi &
Saatchi eventually wins Lloyds TSB, much to the chagrin of DMB&B ... Leo
Burnett lands P&G’s media in - arguably - the most significant win of
the year. MediaVest ends up with nothing ... Rainey Kelly takes on
Virgin Direct ... Initiative lands Johnson & Johnson and Calvin
It may not strictly have been a win, but BMP’s retention of Barclaycard
counts as one of the coups of the year.
O&M loses Guinness to AMV ... the GGT groups loses $125 million P&G
business in the US throwing its future into question ... HHCL takes
Birds Eye from APL ... Lowes loses the Express to Leo Burnett, wins the
Independent and then loses it to Euro RSCG six months later ... Burnett
then loses the Express after seven months ... WCRS loses Bass’s
Caffrey’s to Roose & Partners ... Ammirati Puris Lintas loses its
much-vaunted Compaq client to DDB Worldwide, which itself loses Walkers
to BBDO Worldwide despite the huge success of its work ... BMP4 loses
Channel 4 in acrimonious circumstances ... O&M loses Ford’s #200 million
pan-Euro business to Y&R.
CampaignLive is launched and wins a Cannes lion ... Wieden & Kennedy
launched in the new year and promptly disappeared ... John Brown’s Food
Illustrated magazine ... New PHD and Partners BDDH launch the media
shop, MSc ... Circus, a media-neutral consultancy (great party too!) ...
Emap Elan’s Red is the magazine launch of the year ... Rainey Kelly
Campbell Roalfe launches HPT Brand Response ... Bertie Miller and Daniel
Kleinman launch Spectre ... Fallon McElligott arrives ... author Michael
Dobbs returns with Spirit ... Concrete, James Bradley’s new production
company ... TBWA GGT Simons Palmer is born - and does better than anyone
expects ... Feng Shui magazine gets a first ABC of 121,000!!! ... Cabal,
Sally O’Sullivan shake-up of magazine publishing ... Archibald Ingall
Stretton ... digital television ... Dominic Owens launches a
’full-service media agency’
St Luke’s Ikea ’downsizing’ - shame about the complaints ... BMP’s Sony
batteries tubecards ... BBH’s One2One (the entire campaign) created a
genuine brand, and passed into the language ... M&C Saatchi’s Age
Concern poster, ’breasts’ ... Rainey Kelly’s Virgin Atlantic with Murray
Lachlan Young ... Nationwide, Tim Delaney’s 1998 version ... VW Passat
obsession ’is that a ruler in your pocket?’ is yet another gem from
BMP ... Wieden & Kennedy’s Nike ’airport’ film featuring the Brazilian
World Cup squad is the most joyous commercial of the World Cup -
actually, of the year ... Mother’s Lilt campaign proves Coca-Cola ads
can be warm ... St Luke’s Fox’s biscuits campaign polarises opinion. We
loved it ... the VW Polo print campaign is the most original of the
year ... McDonald’s World Cup promotions starring Alan Shearer among
many others ... Romario naked in BMP’s Walkers swansong ... ’the Lynx
effect’ as witnessed in BBH’s pre-historic commercial ... Birds Eye
frozen meals’ ’I like your mum’ from HHCL ... BMP’s Sony Stamina
camcorder, beautifully directed by Frank Budgen ... Sugar Puff Daddy
struts his stuff for Y&R ... John West Tuna is a fine achievement for a
difficult client from Leo Burnett ... TBWA’s Sony PlayStation brand
commercial proves that sector need not be awful ... Grey’s Fairy Liquid
work gets better and better ... VW Polo ’tai-chi’ is the freshest spot
of the year ... Ikea on English snobbery garners the inevitable
complaints ... BBH’s Audi A8 gets to the truth about how sad golf clubs
are ... Egg sees HHCL back to its best ... fcuk: it’s fresh, it works,
why doesn’t adland like it? ... Lowes’ Scalextric work is a minor gem
for a forgotten brand.
Craig Pearman, much-loved former sales director of LWT and Yorkshire
Tyne Tees ... Nicole leaves Vic Reeves at the altar and drives off into
the sunset with Bob Mortimer. Papa is stunned ... Bruce Forsyth bites
the dust as Courts spokesman when the account moves to Lowes ... the
Independent’s gay section is axed before it’s born ... Wagadon’s
Deluxe ... Leagas Shafron goes into receivership ... Too many new-media
start-ups to mention here ... Heinz drops its controversial At Home
magazine ... the last Gold Blend couple kiss goodbye after 11 years ...
Sir David English passes away, only to be followed by Lord
Rothermere ... Chic magazine proves it isn’t ... the much-missed Richard
Dunn ... Nigel Grandfield ... the European.
Ri-co-la cough sweets ... Magnus Magnusson in Amerada Gas ... yukky
Hallmark by Leo Burnett ... ’every Carling tells a story’ - it’s just
none of us knew what it meant ... FedEx, the unreadable posters ...
DMB&B’s economical-with-the-truth ad dissuading fans from going to the
World Cup. Blame the client? ... Worthington’s ’real lads’ ... Rover
jumping on the Cool Britannia bandwagon, just as the wheels came off ...
Robinsons Fruit and Barley ’Strawberries will forever taste of courage’.
Please! ... Ford Ka - the less said about it the better. The
repercussions have already been huge ... Citroen Xsara’s Claudia
Schiffer strip proves it’s better to have an idea before you sign up the
celebrity ... FHM and its klaxon ... Nescafe, the mawkish Publicis brand
campaign that everyone has disowned but will probably work ...
Accurist’s ’put some weight on’ ... Persil Tablets - top product
though ... ’love Boots’ ... Ericsson’s irritating Frasier break bumpers.
Don’t you know viewers love this show and you’re messing with it? ...
Jack Charlton in Kerrygold’s Dubliner Irish Cheese (we’re still waiting
for the punchline) ... Mini ... Levi’s - much as we hate to say it, and
particularly the guy walking through the shopping centre with a bare
bum ... Haribo ... Amaretto di Saronno ... the new Ferrero Rocher is not
quite bad enough to be a cult. It’s just plain bad ... the new Renault
Clio (bring back Nicole) ... Pantene ... Norwich Union and those red
And we thought the yuppie was dead. Why is there a garden gnome in the
ad? ... the D&AD’s ’underpants’call to entries ... AOL turns us all off
the Internet ... Nokia tries its best to dissuade us from buying its
excellent phones ... Nasdaq takes a leaf out of P&G’s book and beats us
We know who you are now, can you take the ads off air please?
Harry Enfield slams ’overpaid’ admen in the Sunday Telegraph, ’The
agencies are taking their clients for a ride,’ he wrote. ’Being skilled
in the art of deception, they cloak their own high costs in the mystique
of creativity’ ... Equity and the IPA reach an impasse in January ...
Elton John walks off the set of a Citibank shoot after objecting to
being made to push a shopping trolley holding a giant credit card
sticking out of it across a car park. ’Are you mad? I’ll look like a
big, fat, homeless person pushing that thing!’ he said ... ITV threatens
to sue ISBA for defamation ... Leo Burnett’s media merger talks with
Motive stall - a foretaste of what’s to come with MediaVest ... News
International accuses the Mirror Group of cynical bulk sales tactics ...
The cast of Babes in the Wood rejects a proposed sponsorship by
Lil-lets ... ’It’s unacceptable for someone at that level to commit
themselves to a new job, sign a contract, begin the search for an
assistant - and even order a new car - before leaving me in the middle
of nowhere.’ Jean de Yturbe on Joanna Baldwin’s decision to renege on
Bates. ’It’s not something I enjoyed’ Baldwin on her conversation with
de Yturbe ... ITV blasts ISBA’s plans to overhaul TV trading ... the
egos get in the way of the McManus/Leo Burnett media merger.
Paul Woolmington leaves Ammirati Puris Lintas for Young & Rubicam after
just 18 months ... Alan Tilby quits Griffin Bacal after 17 months ...
Philip Circus quits the IPA after 20 years ... Bridget Rowe exits the
Sunday Mirror after Kelvin MacKenzie arrives ... John Sharkey quits the
ad business in February with #2 million of Omnicom’s money ... Nick Gill
quits Wieden & Kennedy ... David Arculus quits United News and Media to
join IPC as chairman ... ’the Ayacola’, Sergio Zyman, ends his
controversial tenure of the Coca-Cola marketing job ... Tina Gaudoin
leaves the struggling Frank ... Stuart Higgins quits the Sun ... Kelvin
MacKenzie exits the Mirror Group after six months ... Alan Bishop as
chairman of Saatchi London ... David Abbott retires ... Fernan Montero
from Y&R (with a fat cheque) ... David Wheldon parts with BBDO ...
Andrew Cracknell from APL ... Adam Kean from Saatchis ... Martha Greene
quits Stark ...
Ikea pulls its ’down-sizing’ ad even though the hundreds of complaints
were not upheld. Burger King pulls ’’king tasty’ after one complaint ...
Ford pulls its ’full Monty’ dealer ad after a complaint about the lack
of a black stripper ... the BACC blocks a pan-Euro launch campaign for
the Fiat Seicento for encouraging reckless driving. The ad, featuring
the car playing football, runs across the rest of Europe ... an image of
two women kissing in a Sisley poster is withdrawn before there are even
any complaints ... Kellogg withdraws its ads about anorexia ... the
Rubberstuffers saga ... Audi’s squashed Duracell bunny ... the Lucozade
’fat slags’ ad is slammed ... viewers complain about the charming
Impulse ’gay ’ ad ... viewers protest about Kevin, the Levi’s hamster -
although it’s not clear if it’s Kevin or the ad that offends - and
overzealous boss Martin Skinner haranguing his staff to prepare for the
IPC completes its #860 million buyout from Reed Elsevier ... Omnicom
acquires the GGT group for #143 million ... Tony O’Reilly takes over the
Independent ... Clear Channel offers #446 million for the More Group ...
Leagas Delaney buys itself out for a bargain #4 million ... Decaux makes
a hostile bid for More ... TV buyers reject ITV’s World Cup rates ...
top advertisers attack BARB over its prices ... Y&R floats. A lot of
staff make a lot of money ... Clear Channel secures the More Group for
#475 million ... WPP buys a stake in Asatsu ... Grey, led by Ed Meyer,
acquires Mellors Reay ... Sky makes a bid for Manchester United ...
Kelvin MacKenzie buys Talk Radio ... P&G changes the way it pays ...
Banks Hoggins O’Shea sells to FCB ... Snyder snaps up Partners BDDH ...
Grey buys the Media Business Group for #28 million! ... the ITC gives
ITV a #90 million revenue boost ... Omnicom swoops on AMV ... Dentsu
plans to take a stake in Leo Burnett.
David Ginola in L’Oreal ... Jerry Seinfeld in Amex ... David Duchovny in
Ford Mondeo ... Dawn French typecast in Terry’s Chocolate Orange ...
Loyd Grossman in Cadbury’s Wispa and then Birds Eye Crunchy Jacks ...
Tara Palmer-Tomkinson and Tamara Beckwith star - rather improbably - for
KFC ... Les Ferdinand for Horlicks ... Ruud Gullit in Pizza Hut ... Des
Lynam stars in Miracle-Gro ... Mad Frankie Fraser appears for
Campari ... Richard E Grant signs up for b2 ... Alan Shearer sells
McDonald’s ... Tony Adams tips up in Jaffa Cakes ... Paul Whitehouse
succeeds Denis Leary for Holsten ... Michael Barrymore becomes the face
of Daz, in addition to being the face of Kwik Save ... Ronnie Corbett
takes over Pizza Hut ... John Cleese shouts for Sainsbury’s - again.
Louise Jones to MSc from Michaelides & Bednash ... Larry Barker goes to
BMP from WCRS, while Leon Jaume moves from Ogilvy & Mather to take his
place ... O&M’s Billy Mawhinney moves to Euro RSCG Wnek Gosper ...
Lawson Muncaster to Mills & Allen from Eurosport ... Stephen Grabiner to
BDB from United ... Simon Marquis takes over as managing director at
Zenith ... Paul Woolfenden goes to the Express from the Telegraph ...
Simon Rees to MindShare from TMD Carat ... Alfredo Marcantonio joins the
GM team at IPG ... Richard Flintham and Andy McLeod from BMP to Fallon
McElligott ... Steve Blamer arrives from California to take charge at
Grey ... Simon Rees to MindShare ... Rosie Boycott to the Express, while
Simon Kelner replaces her at the Independent, and then hires Steve Miron
from Associated ... Simon Sherwood returns from Singapore to run BBH,
while Martin Smith moves sideways to allow him in ... Stuart Higgins
leaves the Sun and David Yelland arrives from New York to replace
him ... Kelvin MacKenzie quits Mirror Group to take over Talk Radio,
leaving Stan Park and Paul Robinson in the cold ... Test Match cricket
departs the BBC for Channel 4 ... Dave Buonaguidi from St Luke’s to
creative director of Channel 4 ... Mike Tunnicliffe moves to Western,
Mike Smallwood moves out ... Simon King from Carat to Dominic Owens’ new
media operation, the Bridge ... Tony Douglas quits the COI for FCB ...
News at Ten - and not before time ... Dave Droga arrives at Charlotte
Street from Singapore ... Steve Cain from Asda’s marketing directorship
BSkyB issues a writ against Carlton in a row over compensation for its
forced withdrawal from BDB ... the tobacco companies challenge the
EU-wide ban on advertising in the courts ... the Office of Fair Trading
investigates the TV airtime sales market ... Gillian Wearing, Turner
Prize winner, threatens to sue BMP DDB over it s new VW Golf
commercial ... Duracell plans to sue Audi over the use of a ’run-over’
pink rabbit ... Mehdi Norowzian loses his court battle with Guinness ...
the founders of 180 win their legal battle with Wieden & Kennedy ...
Hello!’s battle with OK! spills into the courts ... Tony Kaye serves a
#1million writ on three former staff.
This article was first published on campaignlive.co.uk
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