HOTLINE

By EMMA HALL, campaignlive.co.uk, Friday, 19 February 1999 12:00AM

The Woolwich has asked its agency, Ogilvy & Mather, to present recommendations on how it should promote its transformation from a building society to a bank and other initiatives. No other agency is understood to be involved at this stage.

The Woolwich has asked its agency, Ogilvy & Mather, to present

recommendations on how it should promote its transformation from a

building society to a bank and other initiatives. No other agency is

understood to be involved at this stage.



There are mounting rumours of merger talks between Saatchi & Saatchi and

True North, the Chicago-based parent of the FCB and Bozell networks.



True North had earlier been mooted as a bidder for Saatchis’ former

’sister’ network, Bates. However, a True North insider dismissed

speculation about a Bates takeover as ’a load of phooey’. See

Perspective, page 18.



Ogilvy & Mather is seeking a creative director to work with its

executive creative director, Patrick Collister. The move follows the

departures last January of deputy creative director, Leon Jaume, and

creative director, Billy Mawhinney.



The Sun has sealed a deal to sponsor the next series of Carlton’s

flagship gameshow, Who Wants to be a Millionaire? The Sun will again be

playing its own interactive game through the paper to maximise its

on-air association with the show.



The Nationwide has shortlisted Grey, Publicis and Roose & Partners to

pitch for its pounds 13 million account after its split with Leagas

Delaney.



The Millennium Bug shortlist for the consumer portion of the Action 2000

campaign has been whittled down to Abbott Mead Vickers BBDO and BMP DDB.

The business arm of the COI brief is handled by FCA!.



Ben & Jerry’s, the US premium ice-cream brand, is keeping its pounds

500,000 UK creative account with Renegade. The decision was made after

US bosses considered work from the incumbent and Travis Sully

Harari.



Bean Andrews Norways Cramphorn is thought to have won the pounds 1

million Young’s Brewery account, following a pitch. The Wandsworth-based

brewer confirmed that a decision had been made, although the appointment

is not yet official. Media is handled by Pawson Media.



HarperCollins is tying up with Channel 4 and Mersey TV in a sponsorship

deal to promote adult literacy. The initiative is called Brookie Basics

and will include an adult literacy story in Brookside. The Media Edge

put the deal together.



VirginNet is to offer a free service from April this year, making it the

latest in a series of internet service providers to scrap their

charges.



Dixons, which was one of the first to offer a free service, has signed

up more than one million subscribers since its launch last

September.



Lowe Howard-Spink helped inspire Jeffrey Archer’s campaign to become

Mayor of London. Archer’s policies include a vow to fine public

contractors who dig up roads too frequently - the idea came to him while

watching Lowes’ ad for Heineken in which cable and utility companies

co-operate.



Euro RSCG Worldwide has acquired a majority stake in San Francisco’s

biggest independent agency, Citron Haligman Bedecarre. The agency has

billings of dollars 100 million and its clients include HJ Heinz and the

Eddie Bauer clothing company.



The Bordeaux Wine Trade Council has narrowed its agency pitch-list down

to two shops. Partners BDDH and Walsh Trott Chick Smith will fight it

out for the pounds 1 million business to promote the Bordeaux range of

wines in the UK.



Mother has hired Chad Rea from the Dallas-based advertising and design

agency, Pyro. Rea, a senior writer, has recently worked on US campaigns

including Dr Martens, the NBA’s Dallas Mavericks and Tony Chachere’s

Creole Seasoning.



This article was first published on campaignlive.co.uk

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