By EMMA HALL, campaignlive.co.uk, Friday, 19 February 1999 12:00AM
The Woolwich has asked its agency, Ogilvy & Mather, to present recommendations on how it should promote its transformation from a building society to a bank and other initiatives. No other agency is understood to be involved at this stage.
The Woolwich has asked its agency, Ogilvy & Mather, to present
recommendations on how it should promote its transformation from a
building society to a bank and other initiatives. No other agency is
understood to be involved at this stage.
There are mounting rumours of merger talks between Saatchi & Saatchi and
True North, the Chicago-based parent of the FCB and Bozell networks.
True North had earlier been mooted as a bidder for Saatchis’ former
’sister’ network, Bates. However, a True North insider dismissed
speculation about a Bates takeover as ’a load of phooey’. See
Perspective, page 18.
Ogilvy & Mather is seeking a creative director to work with its
executive creative director, Patrick Collister. The move follows the
departures last January of deputy creative director, Leon Jaume, and
creative director, Billy Mawhinney.
The Sun has sealed a deal to sponsor the next series of Carlton’s
flagship gameshow, Who Wants to be a Millionaire? The Sun will again be
playing its own interactive game through the paper to maximise its
on-air association with the show.
The Nationwide has shortlisted Grey, Publicis and Roose & Partners to
pitch for its pounds 13 million account after its split with Leagas
The Millennium Bug shortlist for the consumer portion of the Action 2000
campaign has been whittled down to Abbott Mead Vickers BBDO and BMP DDB.
The business arm of the COI brief is handled by FCA!.
Ben & Jerry’s, the US premium ice-cream brand, is keeping its pounds
500,000 UK creative account with Renegade. The decision was made after
US bosses considered work from the incumbent and Travis Sully
Bean Andrews Norways Cramphorn is thought to have won the pounds 1
million Young’s Brewery account, following a pitch. The Wandsworth-based
brewer confirmed that a decision had been made, although the appointment
is not yet official. Media is handled by Pawson Media.
HarperCollins is tying up with Channel 4 and Mersey TV in a sponsorship
deal to promote adult literacy. The initiative is called Brookie Basics
and will include an adult literacy story in Brookside. The Media Edge
put the deal together.
VirginNet is to offer a free service from April this year, making it the
latest in a series of internet service providers to scrap their
Dixons, which was one of the first to offer a free service, has signed
up more than one million subscribers since its launch last
Lowe Howard-Spink helped inspire Jeffrey Archer’s campaign to become
Mayor of London. Archer’s policies include a vow to fine public
contractors who dig up roads too frequently - the idea came to him while
watching Lowes’ ad for Heineken in which cable and utility companies
Euro RSCG Worldwide has acquired a majority stake in San Francisco’s
biggest independent agency, Citron Haligman Bedecarre. The agency has
billings of dollars 100 million and its clients include HJ Heinz and the
Eddie Bauer clothing company.
The Bordeaux Wine Trade Council has narrowed its agency pitch-list down
to two shops. Partners BDDH and Walsh Trott Chick Smith will fight it
out for the pounds 1 million business to promote the Bordeaux range of
wines in the UK.
Mother has hired Chad Rea from the Dallas-based advertising and design
agency, Pyro. Rea, a senior writer, has recently worked on US campaigns
including Dr Martens, the NBA’s Dallas Mavericks and Tony Chachere’s
This article was first published on campaignlive.co.uk
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