NEWS: HOTLINE

campaignlive.co.uk, Friday, 19 April 1996 12:00AM

The Prime Minister, John Major, is to star in his first ad, as part of a campaign to celebrate 100 years of the cinema. The campaign, created by Lansdown Conquest, features celebrities talking about what the cinema means to them. Major will be seen alongside stars including Kylie Minogue and Bob Hoskins in the All Industry Marketing Committee-funded campaign, which also publicises a national day on 2 June, when cinema tickets will cost pounds 1.

The Prime Minister, John Major, is to star in his first ad, as part of a

campaign to celebrate 100 years of the cinema. The campaign, created by

Lansdown Conquest, features celebrities talking about what the cinema

means to them. Major will be seen alongside stars including Kylie

Minogue and Bob Hoskins in the All Industry Marketing Committee-funded

campaign, which also publicises a national day on 2 June, when cinema

tickets will cost pounds 1.



The shortlist for the Central Office of Information’s pounds 5 million

account for the modern apprenticeships scheme, run by the Department for

Education and Employment, is down to two agencies, DMB&B and Grey. Their

proposals have been put into research and a decision is expected soon.

The original shortlist of four agencies included Bates Dorland and the

incumbent, GGT.



Lowe Howard-Spink and Howell Henry Chaldecott Lury are understood to

have been shortlisted for the Sunday Express’s pounds 6 million

advertising account. Abbott Mead Vickers BBDO, the third agency

approached by the Sunday tabloid, is thought to have turned down the

opportunity to pitch. The editor of the Sunday Express, Sue Douglas,

declined to comment on the shortlist, but said an agency would be

appointed within the week.



McCain Foods has turned the battle for the creative assignment on its

pounds 2 million frozen pizza business into a three-way contest between

Walsh Trott Chick Smith, Bartle Bogle Hegarty and Howell



Henry Chaldecott Lury. The account is currently with the HHCL Brasserie,

set up last year to handle project-only creative work.



The Women’s Advertising Club of London is running a conference offering

advice to women hoping to make it to the top in the communications

business. ‘Making the most of your career’ is scheduled for 11 June, and

will feature talks by Mandy Pooler, the managing director of the

Network, Tess Alps, the managing director of PHD BigTime and Caroline

Marland, the managing director of the Guardian and the Observer

newspapers, among others.



The Bristol Myers pan-European media review was thought to be on hold

this week after Paul Valdez, the general manager for Western Europe,

left the pharmaceuticals company. Valdez was one of half a dozen key

marketing chiefs to whom Zenith Media, 20/20 Media, Mediapolis and Carat

pitched last month.



The Department of Trade and Industry is to launch a pounds 4 million

campaign through Grey to promote Business Links, a network of ‘one stop’

advisory shops for small firms. The budget will cover the first national

press advertising since Grey was appointed last year, as well as a

public relations drive and exhibitions.



Bartle Bogle Hegarty has scored a multi-million pound Italian win with

one of the world’s largest chewing gum and confectionery companies,

Perfetti. BBH will work on Perfetti’s market-leading brands, Brooklyn

and Vigorsol, in Italy. The appointment was made without a pitch and is

effective immediately. Media will be handled by the incumbent Italian ad

agency, Selection, which will also work as a consultant.



The Observer launches a three-part series comparing 90s culture with 60s

culture in Life magazine this Sunday. My Generation kicks off with a

look at music, and includes a cut-price CD promotion.



Pifco, which makes such household names as Russell Hobbs and Carmen, is

talking to agencies about returning to advertising with a pounds

750,000 branding campaign. The Manchester-based company has not

commissioned any major ads for some years, but is understood to have

begun talking to several northern shops.



Penguin Books has picked the London office of Hakuhodo to run a pounds

500,000 campaign to promote selected titles during the summer holiday

reading period. The win, following a pitch against a number of

undisclosed agencies, is the first significant UK assignment for the

Japanese agency since its announcement last year that it was extending

its search for new business beyond its original Japanese client list.



This article was first published on campaignlive.co.uk

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