NEWS: 1576 targets London shops in bid to woo art directing talent
campaignlive.co.uk, Friday, 19 April 1996 12:00AM
The young Scottish shop, 1576, is targeting London agencies this week with a flyposter campaign aimed at luring a top art director to Edinburgh.
The young Scottish shop, 1576, is targeting London agencies this week
with a flyposter campaign aimed at luring a top art director to
The agency is searching for a partner for the former WCRS copywriter,
Ben Friend, who joined 1576 in February.
The recruitment poster features a model replica of the silver award D&AD
yellow pencil, although the pencil is unsharpened. The copy reads:
‘Wanted. Art director with potential.’
However, 1576 is not relying on stunts alone. It has also passed the job
specifications on to head-hunters.
This unusual recruitment technique recognises the shortage of creatives
in Scotland, according to 1576’s creative partner, Adrian Jeffery. ‘We
know all the creatives in Scotland and we wanted to bring in fresh
talent. Obviously, if we want to hire the best creative talent, we need
to produce a creative ad to attract their attention. No symbol on earth
attracts a creative’s attention more than the yellow pencil,’ he said.
The posters have gone up close to the offices of 12 unnamed London
agencies that 1576 most admires and whose creatives it wants to attract.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Marketing & Communications Director Stopgap £70000 per annum, London
- Account Manager Lipton Fleming £28000 - £30000 per annum + Bonus , London
- Associate Director of Content Strategy - London £75,000 Adam Recruitment £75000 - £76000 per annum + Benefits, London
- Senior Interactive Designer Source £40000 - £45000 per annum, London
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart