REVIEW: Marketing and advertising news in the week’s press

By KAREN YATES, campaignlive.co.uk, Friday, 19 September 1997 12:00AM

The BBC is looking for a controller of TV marketing, a job billed as ’the biggest marketing job in British television’. Responsibilities will include co-ordinating marketing strategy across all BBC channels and acting as head of marketing for BBC 1. The appointee will report to Sue Farr, the corporation’s director of marketing and communications. General release

The BBC is looking for a controller of TV marketing, a job billed

as ’the biggest marketing job in British television’. Responsibilities

will include co-ordinating marketing strategy across all BBC channels

and acting as head of marketing for BBC 1. The appointee will report to

Sue Farr, the corporation’s director of marketing and communications.

General release



Saatchi & Saatchi Advertising Worldwide has pulled out of the pitch for

the European account for the Volkswagen-owned SEAT car company. The

contest for the pounds 100 million account is now between Wilkens

International and Casadevall Pedreno & PRG. Advertising Age



The launch work for Cadbury’s Astros is released this week by Euro RSCG

Wnek Gosper. The ad is set on an alien planet under attack from a

strange force. The force is revealed to be a human hand, and the planet

an Astro. The TV campaign will be supported by cinema ads. General

release



Playtex, the maker of Wonderbra, is looking for a UK marketing director

following the promotion of Nick Houghton to European marketing director.

The Sara Lee-owned company pulled its advertising out of Saatchi &

Saatchi and TBWA Simons Palmer in May and put it into Euro RSCG Wnek

Gosper. Marketing Week



Allied Domecq Spirits and Wine has promoted Richard Gowar to head of the

European International Brand Group. Gowar, who was previously the

marketing director on Ballantine’s Whisky, replaces Ian Hannah, who left

the position in March to become Allied Domecq’s director of corporate

communications. Marketing Week



Abbott Mead Vickers has reported first-half pre-tax profits of pounds

6.1 million, a rise of 30 per cent compared with the first half of last

year. Turnover was also up by pounds 50 million to pounds 207.6 million.

The performance has been helped by the pounds 100 million of business

won by the group so far this year, including new accounts from BT, Volvo

and Aer Lingus. General release



The Spice Girls are to star in Bartle Bogle Hegarty’s new ad for

Polaroid’s SpiceCam camera. Dressed in school uniforms, the girls are

expelled when the headmistress discovers they have taken risque

pictures. The ad breaks on MTV on 4 October. The Sun



Chessington World of Adventures has finalised the pitch-list for its

advertising account. It contains the incumbent agency, Roose & Partners,

along with J. Walter Thompson, Euro RSCG Wnek Gosper, GGT and BST-BDDP.

Chessington spent pounds 1.6 million on its advertising last year,

according to AC Nielsen-MEAL. General release



Guinness and Grand Metropolitan are planning to hive off some of their

spirits brands in an attempt to have their proposed pounds 23 billion

merger cleared by the European Commission. The merged company, GMG

Brands, would have more than 40 per cent of the Scotch whisky market. It

is thought VAT 69 could be sold as a result. Bombay Sapphire, the

premium gin brand, is another expected casualty. The Independent



St Luke’s has unveiled a new wave of advertising for Eurostar’s business

service, Premium First Class, without Eric Cantona, who starred in the

first campaign. The ads aim to show the benefits of travelling by

Eurostar, by comparing a smooth train journey with a harrowing flight.

General release



Ogilvy & Mather has rejigged its agency structure to service the Ford of

Europe account, promoting the UK executive creative director, Patrick

Collister, to oversee the account across Europe. Last week Young &

Rubicam won the launch account for the Ford Cougar. Marketing Week.



This article was first published on campaignlive.co.uk

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