HOTLINE

By ANNA GRIFFITHS, campaignlive.co.uk, Friday, 19 December 1997 12:00AM

HHCL & Partners has joined Elida Faberge’s communications agency roster to work on the development of a global product. The agency was invited to work for Unilever’s personal hygiene and beauty division without a pitch after initial meetings with management. The assignment is being described by Elida Faberge only as a ’brand development project’, but it could lead to promotional involvement.

HHCL & Partners has joined Elida Faberge’s communications agency

roster to work on the development of a global product. The agency was

invited to work for Unilever’s personal hygiene and beauty division

without a pitch after initial meetings with management. The assignment

is being described by Elida Faberge only as a ’brand development

project’, but it could lead to promotional involvement.



FCB has won the pounds 3 million task to promote Coors, the US premium

lager distributed in the UK by Scottish Courage. The brand, already

handled by FCB in the US, has been without a UK agency since it was

moved out of Court Burkitt & Company in May.



The Health Education Board for Scotland has kicked off a statutory

review of its advertising account, worth pounds 6 million over three

years. The account, one of Scotland’s largest, is currently handled by

the Bridge in Glasgow, which was appointed in 1995.



Ten directors of the Poulter agency in Leeds have negotiated a deal to

buy the agency from Graham Poulter, its millionaire chairman and founder

(Campaign, 21 November). Richard Lewis, the managing director, confirmed

a price had been agreed and said that the buyout should be completed by

the end of January.



Agency chiefs will meet in January to review the ad industry’s dispute

with Equity which has resulted in a commercials boycott by members of

the actors’ union. The meeting, involving managing directors, creative

directors and heads of TV, is expected to discuss how well the industry

has overcome the boycott and whether a new agreement with Equity is

necessary.



Ammirati Puris Lintas has been appointed to handle the pounds .1.5

million through-the-line launch of a range of canned hot drinks from Van

den Bergh. Lintas was handed the assignment without a pitch on the

strength of its other work for the Van den Bergh brands, Peperami and

Flora.



The ABC Council meeting on 18 December to finalise revised rules for

national newspapers has been cancelled at the last minute. It is

understood that the meeting was put off because agencies failed to agree

on an agenda.



The betting consortium formed by Ladbrokes, Coral and William Hill is

understood to have whittled the shortlist for its pounds 2.5 million

account down to two. Walsh Trott Chick Smith and Leo Burnett are still

in the race after presentations against Bates Dorland. The consortium

operates 49s, a daily betting game which pitches itself against the

National Lottery.



Rapier Stead & Bowden will officially shorten its name to Rapier from

the start of 1998, to reflect the belief that its business strength

’results from everybody who works here, not from one or two

individuals’. The agency is also planning a move to offices on Tottenham

Court Road and promises to unveil a new corporate identity over the

coming weeks.



Bids for the Reed Elsevier-owned consumer magazine group, IPC, close on

Friday, after which a shortlist will be drawn up. Strong contenders are

the buyout specialists, KKR and CinVen, both of whom have bought from

Reed in the past. Other prospective buyers include Hearst, Bertelsmann,

News International, United News & Media, Emap, Gruner & Jahr and

VNU.



The British Gas pipeline operator, Transco, has put its trade

advertising and marketing function up for review. McCann-Erickson has

held the pounds 1 million account since September 1996.



BARB, the official TV audience measurement system, is extending the

contract for collecting the audience data for a further two years to

July 2000 because of uncertainty over the effect of digital television.

In the meantime, the measurement of digital TV services will be

undertaken by additional measurement projects.



Campaign is taking a Christmas break for two weeks. The next issue of

the magazine will be dated 9 January. We wish all our readers a happy

Christmas and a prosperous new year.



This article was first published on campaignlive.co.uk

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