Review: Marketing and advertising news in the week’s press

By KAREN YATES, campaignlive.co.uk, Friday, 19 December 1997 12:00AM

The Nationwide Building Society has called for a more powerful Advertising Standards Authority in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent as it cannot punish offenders and allows suspect ads to run while being investigated. The indications are that the Government is keen to pursue the matter. - Mail on Sunday

The Nationwide Building Society has called for a more powerful

Advertising Standards Authority in a plea to the Government to tighten

rules on financial ads. Nationwide says the ASA is impotent as it cannot

punish offenders and allows suspect ads to run while being investigated.

The indications are that the Government is keen to pursue the matter. -

Mail on Sunday



Associated Newspapers is to enter the pounds 127 million contract

publishing business with the launch of its Contract Mail division. It

will be run by Simon Barnes, the ad director of the Mail on Sunday, and

will initially use Associated journalists and the Mail on Sunday’s ad

team. - General release



The pounds 23 billion merger of Grand Metropolitan and Guinness has

cleared its final hurdle after the US authorities gave conditional

approval this week. The merged company, Diageo, must sell its Dewar’s

Scotch whisky and Bombay Sapphire gin brands to conform to market-share

regulations. Diageo shares have begun trading. - Financial Times



The Broadcast Advertising Clearance Centre has banned an ad for

Christian Aid and the Jubilee 2000 coalition on the grounds it is too

political. The ad aimed to raise awareness of the Third World debt

crisis and was the focus of an international campaign urging Western

governments to cancel these debts by the year 2000. - General

release



Ammirati Puris Lintas’s ’elephant’ spot for Rolo has been voted Ad of

the Year by 15- to 24-year-olds in the ROAR survey. Runners-up were



W. H. Smith’s Nicholas Lyndhurst spots and Boddingtons ads. Best

magazine was FHM, with More! and Loaded in second and third place. Best

product launch was Teletubbies. - General release



Arc Advertising has secured a place on the Prince’s Trust roster with a

brief to help one of its charitable organisations, the Prince’s Trust -

Action, raise its profile and accessibility to young people. The target

is to reach 1.5 million disadvantaged young people by the year 2000. -

General release



The Carat Group has relaunched its corporate Website which features the

quarterly interactive newsletter, i-TV News, produced in conjunction

with Edinburgh University. The site tracks information on digital and

interactive TV and details how this can be used to improve marketing

programmes. The site also contains information about the Carat

Group.



The address is http://www.carat.com. - General release



The Leith Agency has pulled out of talks with McCann-Erickson, leaving

the Interpublic giant with no option but to go it alone in Scotland.

McCanns has declared its determination to retain its presence north of

the border and has introduced a new management structure there,

spearheaded by Paul Morley, who at present runs the Birmingham office. -

General release



Standard Life has appointed the Leith Agency to its pounds 3 million

corporate advertising account, which will cover branding work for its

forthcoming banking and telesales operations. The Leith won the two-way

pitch against WCRS, shortly after Feathers Brooksbank picked up the

centralised media task. - General release



Fuji, the film manufacturer, has lost its marketing chief, Christopher

Hobbs. Hobbs was the divisional manager for consumer photography and was

in charge of sales and marketing. Fuji’s national sales manager, Roger

Moore, has stepped in to replace him. - Marketing Week



Hubble Productions, a virtual company set up by MGA Broadcasting, the

programme marketing and sponsorship company, has won the brief to create

sequences for Vaseline Intensive Care’s sponsorship of GMTV’s weather.

Hubble won the pounds 1 million task in a three-way pitch against

McCann-Erickson and Labi Harper. - General release.



This article was first published on campaignlive.co.uk

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