REVIEW: Marketing and advertising news in the week’s press

By ELEANOR TRICKETT, campaignlive.co.uk, Friday, 20 November 1998 12:00AM

Daimler-Benz and Chrysler are reviewing an estimated pounds 1 billion worth of global media buying in a drive to cut costs following their merger this week. The new company, Daimler-Chrysler AG, is discussing potential savings from consolidating its media buying across all brands and models on a market-by-market, continental or global basis. - Advertising Age

Daimler-Benz and Chrysler are reviewing an estimated pounds 1

billion worth of global media buying in a drive to cut costs following

their merger this week. The new company, Daimler-Chrysler AG, is

discussing potential savings from consolidating its media buying across

all brands and models on a market-by-market, continental or global

basis. - Advertising Age



BT has confirmed that it will drop the ’it’s good to talk’ slogan from

its advertising because the telephone is being superseded by e-mail and

the internet. The telecoms giant will hold a statutory review of its

pounds 135 million advertising account next year. - Sunday Business



Front, the new lads’ magazine from Sally O’Sullivan’s publishing house,

Cabal, has been banned from the shelves of Sainsbury’s and Asda. The

supermarkets are refusing to stock the latest edition of the magazine

because of concern about its content and its target readership of boys

aged 16 to18. Last month’s launch issue featured double-page spreads of

topless women and an article on hardcore pornography. - Marketing



The Central Office of Information is preparing to hire agencies to run

big-budget ad campaigns for two key Government social policy

initiatives, the working families tax credit and the minimum wage. The

COI has shortlisted the roster agencies, Ogilvy & Mather, Euro RSCG Wnek

Gosper, St Luke’s and TBWA GGT Simons Palmer, to pitch for the working

family tax credit campaign. The pitch will be run by the Inland Revenue

with a budget of pounds 5 million. - Marketing Week



British American Tobacco, the world’s second-largest tobacco company, is

close to striking a deal with the Ministry of Sound, the

nightclub-to-publishing business, that will give BAT a global strategy

for marketing its cigarettes to young people. The deal would formalise a

relationship which has already seen BAT sponsor Ministry of Sound

nightclub tours in Asia and a series of club nights around Britain. -

Marketing



Signet, the jewellery retail group which owns the H. Samuel, Ernest

Jones and Leslie Davis chains, is reviewing its pounds 3 million

creative account handled by Mortimer Whittaker O’Sullivan. The H. Samuel

marketing director, Nick Hamley, has briefed agencies, thought to be

RPM3, CKBT, FCA! and CDP, as well as the incumbent. - Marketing Week



United News and Media and Pearson are in talks with Warburg Pincus, the

US fund manager, about the acquisition of its 18 per cent stake in

Channel 5 for up to pounds 100 million. United News, which owns 29 per

cent of the channel, and Pearson, which owns 24 per cent, are both keen

to increase their stake in the channel, which attracts more than 5 per

cent of viewers. - Sunday Telegraph



Time Warner and United News and Media have scrapped plans to build a

pounds 225 million movie theme park and production studio on 250 acres

near Rugby. The theme park has been shelved for at least seven years and

may be abandoned, dealing a blow to United’s media expansion plans. -

Sunday Times



Dixons, which launched the UK’s first free internet service eight weeks

ago, is claiming a spectacular success that could have profound

implications for the future of the UK internet market. It says it has

475,000 customers for ’Freeserve’ - only 25,000 behind the UK market

leader, AOL, and ahead of CompuServe, which has 400,000 customers. -

CampaignLive



Coors Brewing International has appointed a dedicated UK marketer for

the first time and is on the verge of announcing a European marketing

director. The US brewer set up European headquarters in London in May

after ending a six-year joint venture with Scottish Courage and taking

over its own marketing. - Marketing Week



One2One has announced a strategic alliance with 95.8 Capital FM and the

Carphone Warehouse, which will enable customers to tune in to live

broadcasts and services via a branded handset. - General release.



This article was first published on campaignlive.co.uk

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