By FRANCESCA NEWLAND, campaignlive.co.uk, Friday, 21 May 1999 12:00AM
WWAV Rapp Collins has appointed its first commercial director with
a brief which encompasses new business, internal communications and
exploring the agency’s strategy in the market.
Kate Marber, who joins this week, has an extensive background above the
line, including six years spent at TBWA, where she started as
new-business director in 1993. She left in 1997 having risen to the
position of European business development director.
Most recently, she was at Smythe Dorward Lambert, an internal
communication management consultancy which also sits within Omnicom’s
Diversified Agency Services group alongside WWAV.
Marber said: ’WWAV has grown enormously and won some impressive
business, all without having a formalised, aggressive new-business
drive. It hasn’t had to, as a large number of clients just walk through
the door because of the agency’s reputation. Now that I’m on board,
we’re saying: ’Market - watch out!’’
Lesley Mair, WWAV’s managing director, said: ’With our client base, we
are increasingly dealing with the top end of organisations.
’Until quite recently, the direct marketing agencies would deal with a
direct marketing manager.
We are now talking to the marketing directors and the managing
In response to that, we are taking on more and more senior people such
as Kate, whose strategic and marketing skills combined with our direct
marketing expertise will prove a winning combination.’
Marber added: ’Because I can’t say that I have extensive below-the-line
experience, Lesley values me as an agent provocateur. I can look at the
business issues with a different pair of eyes and shake things up a bit.
Effective long-term management of customer relationships is paramount
for business success and WWAV is a leader in the development of
strategies and executions that successfully deliver customised marketing
This article was first published on campaignlive.co.uk