By KAREN YATES, campaignlive.co.uk, Friday, 21 June 1996 12:00AM
Whitehall Laboratories has been talking to London agencies about the
pounds 3 million launch of America’s number- two branded painkiller,
Advil, into the UK market.
The pharmaceutical giant’s foray outside its main rostered agency,
Publicis, comes as a row between Whitehall and another Publicis client -
Asda - is coming to a head.
Whitehall has issued an injunction preventing the supermarket chain from
selling its Anadin Paracetamol brand at less than its retail price
Neither Whitehall’s marketing director, Gerald Eva, nor the group
product manager for Advil, David Hewitt, were available for comment as
Campaign went to press. However, the joint chief executive of Publicis,
Rick Bendel, played down the conflict. He said that neither client had
expressed concerns about sharing an agency.
Other industry sources suggested that Whitehall had called an external
review for the launch under pressure from its parent, American Home
Products, since Publicis already handles Whitehall’s top-selling UK
Publicis and Duckworth Finn Grubb Waters are believed to be the two
agencies ready to pitch for creative and strategy. A decision is
expected by the end of July with a view to having a campaign in place by
This article was first published on campaignlive.co.uk