NEWS: Whitehall hunts shop for painkiller launch

By KAREN YATES, campaignlive.co.uk, Friday, 21 June 1996 12:00AM

Whitehall Laboratories has been talking to London agencies about the pounds 3 million launch of America’s number- two branded painkiller, Advil, into the UK market.

Whitehall Laboratories has been talking to London agencies about the

pounds 3 million launch of America’s number- two branded painkiller,

Advil, into the UK market.



The pharmaceutical giant’s foray outside its main rostered agency,

Publicis, comes as a row between Whitehall and another Publicis client -

Asda - is coming to a head.



Whitehall has issued an injunction preventing the supermarket chain from

selling its Anadin Paracetamol brand at less than its retail price

maintenance level.



Neither Whitehall’s marketing director, Gerald Eva, nor the group

product manager for Advil, David Hewitt, were available for comment as

Campaign went to press. However, the joint chief executive of Publicis,

Rick Bendel, played down the conflict. He said that neither client had

expressed concerns about sharing an agency.



Other industry sources suggested that Whitehall had called an external

review for the launch under pressure from its parent, American Home

Products, since Publicis already handles Whitehall’s top-selling UK

painkiller, Anadin.



Publicis and Duckworth Finn Grubb Waters are believed to be the two

agencies ready to pitch for creative and strategy. A decision is

expected by the end of July with a view to having a campaign in place by

the autumn.



This article was first published on campaignlive.co.uk

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