By ELEANOR TRICKETT, campaignlive.co.uk, Friday, 21 August 1998 12:00AM
The Media Business Group has admitted that a statement about a
possible takeover bid is imminent. TMBG, which is known to have been in
talks with Grey about a merger with the the US advertising network’s
MediaCom brand in the UK, unveiled profits up by 35 per cent from pounds
1.55 million to pounds 2.1 million on a turnover up by 28 per cent to
pounds 171 million in the year to 30 April. Shares rose initially on the
news then fell back to 112p.
Kelly O’Dea, the president of worldwide client services at Ogilvy &
Mather, is leaving the UK agency and returning to New York. O’Dea will
report directly to Shelley Lazarus, O&M Worldwide’s chairman and chief
executive. Mike Walsh, O&M’s European chief executive, denied the move
was a direct result of the agency’s recent loss of lead status on the
Ford of Europe account.
Cable & Wireless Communications is to launch an interactive digital
television service called TV Mall as part of its 200-channel digital TV
offering. Using Internet technology, customers can access home shopping,
banking and other interactive services via their TV sets. CWC has
already signed deals with British Airways, Barclays Bank and Littlewoods
Home Shopping Group.
Hoverspeed Fast Ferries is understood to have appointed Griffin Bacal to
help with its advertising. The service, which operates hovercraft and
seacats across the channel, began approaching agencies earlier this
year. It previously used the McWilliams Partnership on a project
Universal McCann has won the media planning and buying for the launch of
Manchester United TV, which claims to be the world’s first daily TV
channel dedicated to a football club. A campaign, with creative work by
Branded, will launch this autumn using press, poster and radio.
BSkyB has confirmed that Chris Evans’ Ginger Media Group has signed a
deal to allow Evans’ Virgin Radio breakfast show to broadcast
simultaneously on Sky One five days a week. The agreement follows
BSkyB’s sponsorship of the breakfast show set up earlier this year,
which is worth pounds 4 million a year to Ginger.
Rodale Press, publisher of Men’s Health magazine, is taking legal advice
concerning the announcement that WV Publications is to launch Women’s
Health in September. Ralph Boon, associate publisher of Men’s Health,
said: ’We are disturbed with any association anyone may infer with Men’s
Health and this company’.
Shoe City, the out-of-town shoe warehouse, is speaking to agencies about
its pounds 2 million creative and media business. The Leicester-based
company will draw up a shortlist by the end of the month.
Newsquest, the regional newspaper group, has announced a near doubling
of pre-tax profits to pounds 35 million on a turnover of pounds 157
million in its half-year results. Advertising revenue,which was up by
9.8 per cent, contributed to the increase.
Neal Anderson, the former sales director of Liberty Radio and Punch, is
to become the sales director of Blink TV, the company which operates
stage-side TV screens at major pop concerts and stadium events.
Anderson, who left in July having overseen Liberty’s relaunch, has been
consulting for Blink since his departure, and will take up his permanent
position on 1 September.
The Dexter Shoe Company plans to back its UK launch with a
brand-building campaign. The US shoe manufacturer has appointed the
Manchester agency, SBW, to the creative advertising task, while
McCann-Erickson Public Relations will handle promotions and
BMP DDB did not create the ads for Emap Elan’s Top Sante, as reported in
last week’s Campaign. The ads were, in fact, produced by Lambie
Kate Stanners and Mari Cortizo, creative director and planning director
respectively at St Luke’s, are taking part in Management Today’s Great
Work Life Debate on 8 October. For further details, please contact Tania
Cassell on 0171-413 4116.
This article was first published on campaignlive.co.uk