REVIEW

By JOHN OWEN, campaignlive.co.uk, Friday, 21 August 1998 12:00AM

Renault Clio has dropped Nicole and papa from its advertising in favour of a young couple discussing whether ’size matters’. The French actress, Helene Mahieu, will star alongside the English actor, Stuart Lang, in a new campaign through Publicis that will break during the August bank holiday weekend. The campaign focuses on the Clio’s new improved handling. - General release

Renault Clio has dropped Nicole and papa from its advertising in

favour of a young couple discussing whether ’size matters’. The French

actress, Helene Mahieu, will star alongside the English actor, Stuart

Lang, in a new campaign through Publicis that will break during the

August bank holiday weekend. The campaign focuses on the Clio’s new

improved handling. - General release



Michael Barrymore is to star in the latest campaign for Daz, through Leo

Burnett, following in the footsteps of Danny Baker and Shane Ritchie.

Barrymore, whose mum, Margaret Parker, also features in the ad, is seen

touring a south London school checking that the shirts pupils are

wearing are crispy clean. - The Mirror



Mellors Reay & Partners has lost the Dairy Crest cheese account, worth

an estimated pounds 3 million, to Grey. The move comes in an agency

roster shake-up that also entails brand swaps for the lead agency, Young

& Rubicam. Y&R retains the pounds 7 million Clover account and takes

over the Frijj milkshake account, worth an estimated pounds 1 million. -

Marketing Week



Thresher’s marketing and buying director, Ralph Hayward, has emerged

with the top marketing job at the newly merged Thresher and Victoria

Wine groups. Hayward, who has been with Thresher for ten years, will be

responsible for the merged advertising roster review involving TBWA GGT

Simons Palmer and Maher Bird Associates. - Marketing



Nike has appointed Duncan Mills, its media director for Asia Pacific, as

European media manager. Mills moves from Hong Kong to be the company’s

most senior media executive in Europe. He takes over from Jorg Tappe,

who left to join the Omnicom-owned BBDO Group as new-business director

of its German media shop. - Marketing Week


Club Mediterannee, the French holiday company, has appointed Publicis

Dialog as its first direct marketing agency in a bid to change its 70s

image. The agency joins its above-the-line parent on the account:

Publicis won the global advertising business in March. The two agencies

will aim to attract a younger audience of UK holidaymakers to Club Med.

- Marketing



London International Group, the Durex brand-owner, has consolidated its

global advertising account into McCann-Erickson. The London office,

which already handles the UK account, will be the lead agency on the

business. - CampaignLive



Allergan, the contact lens solution manufacturer, is talking to agencies

about its pounds 8 million pan-European advertising account. Grey and

Saatchi & Saatchi have been asked to pitch for the account, which is

being reviewed out of London-based Innovation Advertising. - Marketing

Week



Duckworth Finn Grubb Waters is thought to have won the pounds 31 million

pan-European advertising account for Daewoo. The agency, which already

handles the UK advertising for the Korean car manufacturer, is said to

have pitched against Bates Italia and a German agency linked to the BBDO

network. CIA Medianetwork, the UK incumbent which pitched alongside

Duckworth Finn, is tipped to win the media buying account. - Marketing

Week



Volkswagen hopes to be granted a banking licence by the end of 1998,

allowing it to launch a bank similar to its Volkswagen Bank GmbH in

Germany. Its UK banking venture would comprise four separately branded

banking operations under the VW, Audi, Seat and Skoda names, which would

be established by 2001. - Marketing



Channel 4 has appointed the former Paramount Comedy Channel marketing

director, Dan Brooke, as head of marketing and development for its pay

television services. Brooke, who has been at Paramount since 1996, will

be responsible for on-air and off-air marketing, press, PR and research,

including the development of the Film Four brand. - General release.



This article was first published on campaignlive.co.uk

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