Agency: Fallon London
By RICHARD COOK, campaignlive.co.uk, Friday, 21 November 1997 12:00AM
Metro Networks, the supplier of travel reports across radio
networks, is launching the industry’s first combined planning,
scheduling, booking and post-campaign analysis programme. The system,
called RACE (Radio Audience Calculation Expert) will be distributed to
radio planners and radio stations when it goes online within the next
The Times is to launch a standalone Saturday supplement for eight- to
12-year-olds called meg@. The section will look at pop culture as well
as running features on entertainment, activities, technology and
Rupert Mellor, the editor of Disney’s BigTime magazine, will edit the
Richard Brooke, the BSkyB finance director, is the latest senior
executive to resign from the company. Nick Carrington, the chief finance
executive, succeeds him.
Ovaltine Power is sponsoring an attempt by the Cartoon Network to show
the most cartoons on TV in a day. The deal is part of a pounds 2 million
ad blitz put together by CIA Medianetwork, and includes video
advertising, Cartoon Network’s Toon Text, a sampling opportunity at
Warner Brothers stores, and involvement on the channel’s soon to be
Ovaltine Power will also advertise extensively on terrestrial TV.
Cable & Wireless Communications is to provide an exclusive version of
Cable Guide, the television listings magazine, for its cable television
customers as part of its package. The new look 220-page magazine has an
expanded features section, and competitions and offers for C&W
Iceland Frozen Foods has appointed the Omnicom-owned contract publisher,
Specialist Publications, to produce a customer magazine, Talking
The 68-page publication will have an initial print run of 3.5 million
and will be distributed by Iceland’s home delivery service, as well as
through 770 stores in the UK and Ireland.
The Telegraph launches its Website, Appointments Plus, this week. It
will carry ads placed in the Daily Telegraph Appointments section the
previous Thursday, plus 1,000 new posts. Users will be able to search
for posts by job title, job function and country.
Habitat is offering 2.8 million discount cards through the Sunday Times
and the Times on 23 and 24 November respectively. Readers can validate
their discount card, which gives 20 per cent off Habitat goods, by
collecting tokens from the newspapers between 24 and 30 November. A
national TV ad campaign will back the promotion.
John Brown Contract Publishing has launched Longneck, a customer
magazine for Budweiser. Longneck, which has been developed for the Irish
market, has 52 full-colour pages, and will contain a mixture of sport,
fashion and music.
The magazine will be sent out quarterly to customers on the Guinness and
Fox Kids Network has launched in France. The service goes out on
Canalsatellite’s digital platform, and should reach more than 650,000
subscribers by the end of the year. Discussions for cable carriage for
the channel are also under way.
The Radio Advertising Bureau has appointed two members of the executive
team to the board. Andrew Ingram (left), the account planning director,
and Justin Sampson, the operations director, have been with the bureau
since its inception five years ago.
Campaign would like to correct its claim last week that the Sun’s
October circulation figure was the lowest recorded since at least 1962.
It was in fact the lowest figure since December 1993. We apologise for
This article was first published on campaignlive.co.uk