FOR THE RECORD

By RICHARD COOK, campaignlive.co.uk, Friday, 21 November 1997 12:00AM

Metro Networks, the supplier of travel reports across radio networks, is launching the industry’s first combined planning, scheduling, booking and post-campaign analysis programme. The system, called RACE (Radio Audience Calculation Expert) will be distributed to radio planners and radio stations when it goes online within the next month.

Metro Networks, the supplier of travel reports across radio

networks, is launching the industry’s first combined planning,

scheduling, booking and post-campaign analysis programme. The system,

called RACE (Radio Audience Calculation Expert) will be distributed to

radio planners and radio stations when it goes online within the next

month.



The Times is to launch a standalone Saturday supplement for eight- to

12-year-olds called meg@. The section will look at pop culture as well

as running features on entertainment, activities, technology and

wildlife.



Rupert Mellor, the editor of Disney’s BigTime magazine, will edit the

supplement.



Richard Brooke, the BSkyB finance director, is the latest senior

executive to resign from the company. Nick Carrington, the chief finance

executive, succeeds him.



Ovaltine Power is sponsoring an attempt by the Cartoon Network to show

the most cartoons on TV in a day. The deal is part of a pounds 2 million

ad blitz put together by CIA Medianetwork, and includes video

advertising, Cartoon Network’s Toon Text, a sampling opportunity at

Warner Brothers stores, and involvement on the channel’s soon to be

launched Website.



Ovaltine Power will also advertise extensively on terrestrial TV.



Cable & Wireless Communications is to provide an exclusive version of

Cable Guide, the television listings magazine, for its cable television

customers as part of its package. The new look 220-page magazine has an

expanded features section, and competitions and offers for C&W

subscribers.



Iceland Frozen Foods has appointed the Omnicom-owned contract publisher,

Specialist Publications, to produce a customer magazine, Talking

Food.


The 68-page publication will have an initial print run of 3.5 million

and will be distributed by Iceland’s home delivery service, as well as

through 770 stores in the UK and Ireland.



The Telegraph launches its Website, Appointments Plus, this week. It

will carry ads placed in the Daily Telegraph Appointments section the

previous Thursday, plus 1,000 new posts. Users will be able to search

for posts by job title, job function and country.



Habitat is offering 2.8 million discount cards through the Sunday Times

and the Times on 23 and 24 November respectively. Readers can validate

their discount card, which gives 20 per cent off Habitat goods, by

collecting tokens from the newspapers between 24 and 30 November. A

national TV ad campaign will back the promotion.



John Brown Contract Publishing has launched Longneck, a customer

magazine for Budweiser. Longneck, which has been developed for the Irish

market, has 52 full-colour pages, and will contain a mixture of sport,

fashion and music.



The magazine will be sent out quarterly to customers on the Guinness and

Anheuser-Busch databases.



Fox Kids Network has launched in France. The service goes out on

Canalsatellite’s digital platform, and should reach more than 650,000

subscribers by the end of the year. Discussions for cable carriage for

the channel are also under way.



The Radio Advertising Bureau has appointed two members of the executive

team to the board. Andrew Ingram (left), the account planning director,

and Justin Sampson, the operations director, have been with the bureau

since its inception five years ago.



Campaign would like to correct its claim last week that the Sun’s

October circulation figure was the lowest recorded since at least 1962.

It was in fact the lowest figure since December 1993. We apologise for

the error.



This article was first published on campaignlive.co.uk

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