CAMPAIGN DIARY: Creatives’ ideas were far from vague about Hague’s Conservatives

By MAIRI CLARK, campaignlive.co.uk, Friday, 21 November 1997 12:00AM

Earlier this year, Campaign’s sister title, FourFourTwo, gave agencies a brief to create an ad campaign for the main political parties in the run-up to May’s election. The creations ranged from the obvious to the downright bizarre and we were amused to see the idea developed by the ’thinking woman’s magazine’, Frank.

Earlier this year, Campaign’s sister title, FourFourTwo, gave

agencies a brief to create an ad campaign for the main political parties

in the run-up to May’s election. The creations ranged from the obvious

to the downright bizarre and we were amused to see the idea developed by

the ’thinking woman’s magazine’, Frank.



In its December issue, Frank has asked three agencies to conjure up an

ad campaign with the brief to repackage the Conservative party. Saatchi

& Saatchi, Harari Page and Quiet Storm have all complied. The most

outrageous is the one featured above. While the others have positioned

the New Conservatives as little more than shady conmen, Trevor Robinson

of Quiet Storm has plagiarised BDDP GGT’s controversial work for French

Connection. We’re sure the letters stand for Conservatives Now Unite

Today’s Society.



Harari Page opted for a more sedate take on a Pledge spray can. Saatchis

has chosen to ape its rival, M&C Saatchi, by bestowing a pair of ’demon

eyes’ on William Hague.



Never that we’re ones to dig some dirt, but we understand Harari Page

also created a couple of executions that were deemed too risque. Namely

one showing Hague and his fiancee, Ffion Jenkins, lying naked with

swapped genitalia and the line ’We’ve changed’.



Rightly wary of legal threats, Frank opted not to run them.



This article was first published on campaignlive.co.uk

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