Agency: Leo Burnett London
By MAIRI CLARK, campaignlive.co.uk, Friday, 21 November 1997 12:00AM
Earlier this year, Campaign’s sister title, FourFourTwo, gave
agencies a brief to create an ad campaign for the main political parties
in the run-up to May’s election. The creations ranged from the obvious
to the downright bizarre and we were amused to see the idea developed by
the ’thinking woman’s magazine’, Frank.
In its December issue, Frank has asked three agencies to conjure up an
ad campaign with the brief to repackage the Conservative party. Saatchi
& Saatchi, Harari Page and Quiet Storm have all complied. The most
outrageous is the one featured above. While the others have positioned
the New Conservatives as little more than shady conmen, Trevor Robinson
of Quiet Storm has plagiarised BDDP GGT’s controversial work for French
Connection. We’re sure the letters stand for Conservatives Now Unite
Harari Page opted for a more sedate take on a Pledge spray can. Saatchis
has chosen to ape its rival, M&C Saatchi, by bestowing a pair of ’demon
eyes’ on William Hague.
Never that we’re ones to dig some dirt, but we understand Harari Page
also created a couple of executions that were deemed too risque. Namely
one showing Hague and his fiancee, Ffion Jenkins, lying naked with
swapped genitalia and the line ’We’ve changed’.
Rightly wary of legal threats, Frank opted not to run them.
This article was first published on campaignlive.co.uk