An AMV BBDO advertising supplement: HOTLINE

By JOHN TYLEE, campaignlive.co.uk, Friday, 21 November 1997 12:00AM

The National Front has attacked an Abbott Mead Vickers poster for K Shoes. The ad, headlined ’Times are changing and so are K Shoes’, features a group of children of mixed races. The National Front has accused the poster of being political in intent, not commercial, and threatened to picket K Shoes shops and stockists if the poster continues to be displayed (2 August, 1985).

The National Front has attacked an Abbott Mead Vickers poster for K

Shoes. The ad, headlined ’Times are changing and so are K Shoes’,

features a group of children of mixed races. The National Front has

accused the poster of being political in intent, not commercial, and

threatened to picket K Shoes shops and stockists if the poster continues

to be displayed (2 August, 1985).



Alfredo Marcantonio has been made a vice-chairman of Abbott Mead Vickers

BBDO and creative vice-president of BBDO in Milan. A senior writer and

board director formerly with BBDO, Marcantonio almost quit at the time

of the 1991 merger between the two. David Abbott said: ’Frankly, we

wouldn’t be number two in the league table without him.’ (20 October,

1995).



Julie Waters is to star as Yvonne, a Delia Smith-type chef, in an Abbott

Mead Vickers BBDO campaign for Bisto gravy. Yvonne is a good cook but a

dreadful presenter. AMV won the then pounds 3.5 million billing RHM

Foods brand in June 1990 and, as predicted, killed off the Bisto kids

(27 September, 1996).



The PG Tips chimps have been drafted into an ad to boost UK sales of the

Danish Bodum coffeemaker. In the 30-second commercial, a chimp is seen

making real coffee using a Bodum cafetiere. The ad, which closes with

the chimp working the plunger with his foot, is designed to show how

easy real coffee is with a Bodum (23 October, 1992).



John Field, the head of print production at Abbott Mead Vickers, has

been made a member of the board. Field joined the agency in 1978. He had

previously worked with David Abbott at Doyle Dane Bernbach and French

Gold Abbott (23 October, 1981).



Weetabix has appointed Abbott Mead Vickers BBDO to protect its Alpen and

Ready-Brek cereals against the threat of own-label products. AMV won the

pounds 5 million pitch ahead of BSB Dorland and Lowe Howard-Spink

because of its ’powerful idea’, according to Les Comley, sales director

of Weetabix (20 March, 1992).



Abbott Mead Vickers BBDO has won the pounds 25 million pan-European

Wella account - and will have to resign its pounds 12 million

Alberto-Culver business in order to do so. It will be the second time

AMV has resigned Alberto. The first was in 1983 after a nine-month

relationship when AMV was the third agency to sack the client in 16

months, leading to speculation that Alberto was the ’world’s worst

client’. AMV took on the business again earlier this year when it merged

with BBDO (8 March, 1991).



Kiss FM is launching the first audience-participation cinema commercial.

The 60-second film, by Abbott Mead Vickers BBDO’s Tom Carty and Walter

Campbell, starts with people acting out various scenarios in silence. A

voiceover then encourages the audience to shout to the projectionist if

they want the sound turned up. The commercial is rewound and played

complete with soundtrack (4 October, 1991).



Smiths, the snack food company, has moved its pounds 400,000 crisps and

Square crisps business to Abbott Mead Vickers after four years at

Dorlands. The account is expected to bill around pounds 2 million (3

April, 1981).



Graham Brown, head of account management, was this week promoted to

vice-chairman of Abbott Mead Vickers. Brown has been with the agency

since 1978 and worked on accounts such as Volvo and Cow & Gate. In 1997

he was board account director on Yellow Pages, the Prudential and

Weetabix (16 February, 1990).



Abbott Mead Vickers SMS this week introduces a new character into its

campaign for Labatt’s lager. He is Malcolm the Mountie, who always gets

his can. Malcolm became a durable character during his eight-year career

for Labatt’s, and went on to incur the wrath of the Royal Canadian

Mounted Police. In one ad, which parodied the famous Monty Python

lumberjack sketch, Malcolm gets snowed in and then rescues two

attractive mounties who ’put on women’s clothing and hang around in

bars’ (4 February, 1988).



This article was first published on campaignlive.co.uk

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