FOR THE RECORD

By ALASDAIR REID, campaignlive.co.uk, Friday, 22 May 1998 12:00AM

Sky Television is to move into original film production, signing a three-movie development deal with World Productions. The new film strand, Sky Movies Originals, will launch to viewers next spring and will feature British talent. The premiere of each film will be backed by a marketing campaign.

Sky Television is to move into original film production, signing a

three-movie development deal with World Productions. The new film

strand, Sky Movies Originals, will launch to viewers next spring and

will feature British talent. The premiere of each film will be backed by

a marketing campaign.



Channel 5 has secured the exclusive rights to Liverpool and Chelsea

European matches. The channel will cover Liverpool’s UEFA Cup matches at

Anfield and Chelsea’s campaign to retain the Cup Winners’ Cup.



Whitbread has signed a pounds 3 million deal with Trash Media to

advertise on media-bins outside its 343 pubs. Four display panels on

rubbish bins will be placed at each site.



Live TV could face closure if plans to outlaw cable and satellite

channel bundling go through, according to Mirror Group’s deputy chief

executive, Kelvin MacKenzie. He wrote to more than 100 MPs last week

warning of the possible threat to channels such as Live TV posed by the

legislation.



Chrysalis Radio’s Galaxy network has signed two new sponsorship deals,

with Diamond White and the Guardian Guide. Launching in mid-May, the

deals are designed to reinforce Galaxy’s appeal to its target audience

of 15- to 29-year-olds. Galaxy stations will broadcast the Guide’s

entertainment listings, while Diamond White will sponsor a tailor-made

early evening feature called the Buzz Zone.



This year’s ASI European Advertising Effectiveness Symposium, to be held

in Hamburg next month, will see the Brand Consultancy’s Simon Broadbent

and John Philip Jones of the University of Syracuse share a platform to

debate advertising effectiveness.



Emap Radio has appointed marketing directors for two of its major radio

brands - the easy listening pop stations, Magic, and the FM

stations.



Brendan Moffett, previously at Emap Radio Yorkshire, is charged with

raising the profile of Magic while Cath Murphy, formerly of Emap Radio

North West, takes up the marketing reins for the FM stations.



Market Link Publishing’s magazine, Business Opportunity World, has been

renamed Prosper - Opportunities for Entrepreneurs in a relaunch aimed at

making it a more dynamic and vigorous title. Prosper, which is aimed at

people who run a small company or are looking for new business ventures,

will carry its new name from this month.



Reed Business Information has launched an online service for jobseekers

and recruiters in the IT market, called Cool Web Jobs

(www.coolwebjobs.co.uk).



The site, which went online last Thursday, has been designed for people

looking for Internet and Web-related jobs in the technical and creative

fields.



Inside Sport, which launched last July, has suspended publication. The

magazine’s editorial director, Richard Bath, also ran the London-based

Brackenbury Publishing, which went into liquidation this year.



Mirror Group has launched a feature film division and teamed up with

Brad Krevoy, president of the Motion Picture Corporation of America, to

co-produce a dollars 25 million spoof of the box office hit, Titanic,

due for release early next year.



Wave 105.2 FM has appointed Katz Radio Sales to represent the station in

London and the North. Wave aims to offer a mix of soft rock, news,

information and lifestyle features in the Weymouth area and is due to

launch on 14 June.



Jo McCarthy, the music manager for the Emap Metro titles, Q, Mojo and

Kerrang!, has been appointed publisher of Emap Elan’s New Woman.

McCarthy has worked for Metro for five years and will replace Yvonne

Richards.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs