FOR THE RECORD
By ALASDAIR REID, campaignlive.co.uk, Friday, 22 May 1998 12:00AM
Sky Television is to move into original film production, signing a three-movie development deal with World Productions. The new film strand, Sky Movies Originals, will launch to viewers next spring and will feature British talent. The premiere of each film will be backed by a marketing campaign.
Sky Television is to move into original film production, signing a
three-movie development deal with World Productions. The new film
strand, Sky Movies Originals, will launch to viewers next spring and
will feature British talent. The premiere of each film will be backed by
a marketing campaign.
Channel 5 has secured the exclusive rights to Liverpool and Chelsea
European matches. The channel will cover Liverpool’s UEFA Cup matches at
Anfield and Chelsea’s campaign to retain the Cup Winners’ Cup.
Whitbread has signed a pounds 3 million deal with Trash Media to
advertise on media-bins outside its 343 pubs. Four display panels on
rubbish bins will be placed at each site.
Live TV could face closure if plans to outlaw cable and satellite
channel bundling go through, according to Mirror Group’s deputy chief
executive, Kelvin MacKenzie. He wrote to more than 100 MPs last week
warning of the possible threat to channels such as Live TV posed by the
Chrysalis Radio’s Galaxy network has signed two new sponsorship deals,
with Diamond White and the Guardian Guide. Launching in mid-May, the
deals are designed to reinforce Galaxy’s appeal to its target audience
of 15- to 29-year-olds. Galaxy stations will broadcast the Guide’s
entertainment listings, while Diamond White will sponsor a tailor-made
early evening feature called the Buzz Zone.
This year’s ASI European Advertising Effectiveness Symposium, to be held
in Hamburg next month, will see the Brand Consultancy’s Simon Broadbent
and John Philip Jones of the University of Syracuse share a platform to
debate advertising effectiveness.
Emap Radio has appointed marketing directors for two of its major radio
brands - the easy listening pop stations, Magic, and the FM
Brendan Moffett, previously at Emap Radio Yorkshire, is charged with
raising the profile of Magic while Cath Murphy, formerly of Emap Radio
North West, takes up the marketing reins for the FM stations.
Market Link Publishing’s magazine, Business Opportunity World, has been
renamed Prosper - Opportunities for Entrepreneurs in a relaunch aimed at
making it a more dynamic and vigorous title. Prosper, which is aimed at
people who run a small company or are looking for new business ventures,
will carry its new name from this month.
Reed Business Information has launched an online service for jobseekers
and recruiters in the IT market, called Cool Web Jobs
The site, which went online last Thursday, has been designed for people
looking for Internet and Web-related jobs in the technical and creative
Inside Sport, which launched last July, has suspended publication. The
magazine’s editorial director, Richard Bath, also ran the London-based
Brackenbury Publishing, which went into liquidation this year.
Mirror Group has launched a feature film division and teamed up with
Brad Krevoy, president of the Motion Picture Corporation of America, to
co-produce a dollars 25 million spoof of the box office hit, Titanic,
due for release early next year.
Wave 105.2 FM has appointed Katz Radio Sales to represent the station in
London and the North. Wave aims to offer a mix of soft rock, news,
information and lifestyle features in the Weymouth area and is due to
launch on 14 June.
Jo McCarthy, the music manager for the Emap Metro titles, Q, Mojo and
Kerrang!, has been appointed publisher of Emap Elan’s New Woman.
McCarthy has worked for Metro for five years and will replace Yvonne
This article was first published on campaignlive.co.uk
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