By Our Parliamentary Correspondent, campaignlive.co.uk, Thursday, 23 January 1997 12:00AM
The Sunday Mirror editor, Bridget Rowe, left the Mirror Group on Wednesday, just one week after Kelvin MacKenzie’s appointment as deputy chief executive and group managing director. She has been replaced by Brendon Parsons, editor of the People. Neil Wallis, deputy editor of the Sun will take over at the People.
The Sunday Mirror editor, Bridget Rowe, left the Mirror Group on
Wednesday, just one week after Kelvin MacKenzie’s appointment as deputy
chief executive and group managing director. She has been replaced by
Brendon Parsons, editor of the People. Neil Wallis, deputy editor of the
Sun will take over at the People.
Bates Dorland has beaten Ogilvy & Mather to the pounds 1 million task of
encouraging Londoners to vote in this year’s referendum on whether the
capital should have an elected mayor and assembly. A press, poster and
radio campaign will break at the end of March under the theme ’London
decides when you decide’.
The swimwear brand, Speedo, is understood to have shortlisted four to
five advertising agencies after taking advice from the Advertising
Agency Register. Currently with Grey, the Australian brand is seeking an
agency to help develop its advertising across Europe with an estimated
spend of pounds 8 million.
BT has slashed its TV spend for the first quarter of the year, according
to TV sales sources, and is spending only half the pounds 28
million-plus it spent on TV in the first quarter of 1997. The dramatic
decline in spend from one of TV’s biggest advertisers is likely to
result in a reduction in the cost of airtime.
The first fruits of IPC’s management buyout will be two home interest
magazines earmarked for launch in the next two months. Beautiful Homes,
which was piloted in September, will become a monthly title from
The second magazine, referred to as ’project rose’, will be a monthly
contemporary homes title and will be on the newsstands in March. The BBC
will launch BBC Good Homes in May for ABC1 home owners in their 30s.
An Ikea commercial that makes fun of redundancy has attracted 80
complaints to the Independent Television Commission from people who have
condemned it as ’distasteful’. The ITC said that the ad, which was
produced by St Luke’s and broke last weekend, would be reviewed to find
out the extent of the offence it had caused. Meanwhile, it will be
allowed to remain on air.
Alan Brydon, the deputy managing director of CIA Medianetwork, has been
promoted to managing director. Brydon joined the company from Rocket
last year and fills the vacancy left by the departure of Mike
Tunnicliffe last autumn.
Redwood Publishing has poached James McLeod, publisher and chief
executive of the International Herald Tribune, to become its
international publishing director. McLeod will be responsible for
co-ordinating Redwood’s existing publishing activities outside the UK as
well as forging partnerships with overseas advertising agencies and
Carlton is to introduce a media restaurant of the year as part of its
annual restaurant awards. The award will be run in association with
Campaign, and will be voted for by the advertising industry. Details on
how to vote will appear in Campaign soon.
French Connection is expected to ditch the controversial ’fcuk’ line
from its advertising after a second ruling against it by the Advertising
Standards Authority. Officials of the industry watchdog said it was up
to the company to ensure any further ads, produced by BDDP GGT, were
free of any obscene innuendo. French Connection will continue to use the
letters as its registered trademark.
Lee Jeans’ ’put the boot in’ campaign, created by Grey, was the most
newsworthy ad in the final quarter of 1997, according to Propeller
Marketing Communications’ Ads that Make News survey. The ad, featuring a
woman pushing a stilettoed boot on a man’s buttocks, generated 15
national newspaper stories.
BBJ Media Services has picked up the pounds 4 million media planning and
buying account for the new partwork company, Hachette Fascicules. The
French publisher tested its first partwork, based on astrology, in the
Tyne Tees area in the first two weeks of the year, and a national
campaign will roll out in the next quarter.
This article was first published on campaignlive.co.uk
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