By ALASDAIR REID, campaignlive.co.uk, Thursday, 23 January 1997 12:00AM
Pearson, the media company, is considering selling off its consumer
magazine division, Future Publishing, to the highest bidder. It is
thought that the division, which publishes computing, music, sports and
entertainment titles, could be sold for as much as pounds 150 million.
This would help Pearson reduce its group debt, which increased to pounds
834 million in October after the acquisition of the US TV production
company, All American.
Total Media has picked up pounds 2 million worth of new business from
the fallout of CIA Medianetwork’s decision to drop a number of smaller
clients. Total Media has taken on the media from the creative agency,
Ware Anthony Rust, previously handled by CIA. According to Total Media’s
director, Guy Sellers (left), the brands include Wilkin’s Preserves and
Van Del Shoes.
More than three quarters of seven- to 14-year-olds watch television
after 9pm and would rather watch television than do their homework,
according to new research from Carat Insight. The most popular post-9pm
show among this audience over the autumn period was ITV’s An Evening
with Elton John.
The study, which surveyed 800 seven- to 14-year-olds, also found that
television was second only to catalogues for supplying ideas about which
Christmas presents to ask for.
VNU Business Publications is investing pounds 4 million in a new
computer magazine aimed at the mass consumer market. Computeractive, a
fortnightly title which launches in February, will be advertised via
national TV, posters and press. The publisher, Juliet Parker, said:
’It’s for people who want to get more from their computer, but don’t
want to wade through pages of technical articles in unintelligible
Beach Magazines is launching a bi-monthly upmarket parenting title,
Junior, targeted at parents of children up to six years old. The glossy
magazine is fashion-led and launches on 24 February priced pounds
The Express has launched a two-day joint-sell package for recruitment
advertising, offering advertisers who run an ad in the newspaper on
Thursday a repeated ad in the new recruitment advertising pages of the
Miller Freeman Entertainment is launching a pilot issue of its new
pan-European magazine, fono, this week. The magazine is aimed at the
European music industry and will focus on computerised airplay data
provided by Music Control, which monitors 500 European radio stations.
The former Music Week news editor, Martin Talbot, is editing the
Admedia, the company that sells ad space in shopping centre and motorway
service station washrooms, has signed up Reckitt & Colman, Vauxhall
Motors, Kimberly-Clark and Haymarket Publishing in new deals for 1998.
The advertisers join existing supporters such as the Daily Express and
Johnson & Johnson on Admedia sites.
Sara Stephenson, Cosmopolitan’s sales development manager, has been
promoted to ad director of the title following the departure of Caroline
Connor, Attic Futura’s new group ad sales director. Stephenson joined
Cosmopolitan from Good Housekeeping in December 1996.
Western International Media has lost its head of radio, Mike Hope-Milne
(left), to the GWR sales point, Opus, where he will be a sales manager
for Classic FM under the sales director, Giles Howard.
Sony Entertainment Television is to launch a pay-TV channel in the UK
and Europe aimed at the four million-strong Asian community. SET Asia
will broadcast in Hindustani and will launch on 1 March.
This article was first published on campaignlive.co.uk