FOR THE RECORD

By ALASDAIR REID, campaignlive.co.uk, Thursday, 23 January 1997 12:00AM

Pearson, the media company, is considering selling off its consumer magazine division, Future Publishing, to the highest bidder. It is thought that the division, which publishes computing, music, sports and entertainment titles, could be sold for as much as pounds 150 million. This would help Pearson reduce its group debt, which increased to pounds 834 million in October after the acquisition of the US TV production company, All American.

Pearson, the media company, is considering selling off its consumer

magazine division, Future Publishing, to the highest bidder. It is

thought that the division, which publishes computing, music, sports and

entertainment titles, could be sold for as much as pounds 150 million.

This would help Pearson reduce its group debt, which increased to pounds

834 million in October after the acquisition of the US TV production

company, All American.



Total Media has picked up pounds 2 million worth of new business from

the fallout of CIA Medianetwork’s decision to drop a number of smaller

clients. Total Media has taken on the media from the creative agency,

Ware Anthony Rust, previously handled by CIA. According to Total Media’s

director, Guy Sellers (left), the brands include Wilkin’s Preserves and

Van Del Shoes.



More than three quarters of seven- to 14-year-olds watch television

after 9pm and would rather watch television than do their homework,

according to new research from Carat Insight. The most popular post-9pm

show among this audience over the autumn period was ITV’s An Evening

with Elton John.



The study, which surveyed 800 seven- to 14-year-olds, also found that

television was second only to catalogues for supplying ideas about which

Christmas presents to ask for.



VNU Business Publications is investing pounds 4 million in a new

computer magazine aimed at the mass consumer market. Computeractive, a

fortnightly title which launches in February, will be advertised via

national TV, posters and press. The publisher, Juliet Parker, said:

’It’s for people who want to get more from their computer, but don’t

want to wade through pages of technical articles in unintelligible

jargon.’


Beach Magazines is launching a bi-monthly upmarket parenting title,

Junior, targeted at parents of children up to six years old. The glossy

magazine is fashion-led and launches on 24 February priced pounds

2.80.



The Express has launched a two-day joint-sell package for recruitment

advertising, offering advertisers who run an ad in the newspaper on

Thursday a repeated ad in the new recruitment advertising pages of the

Sunday newspaper.



Miller Freeman Entertainment is launching a pilot issue of its new

pan-European magazine, fono, this week. The magazine is aimed at the

European music industry and will focus on computerised airplay data

provided by Music Control, which monitors 500 European radio stations.

The former Music Week news editor, Martin Talbot, is editing the

title.



Admedia, the company that sells ad space in shopping centre and motorway

service station washrooms, has signed up Reckitt & Colman, Vauxhall

Motors, Kimberly-Clark and Haymarket Publishing in new deals for 1998.

The advertisers join existing supporters such as the Daily Express and

Johnson & Johnson on Admedia sites.



Sara Stephenson, Cosmopolitan’s sales development manager, has been

promoted to ad director of the title following the departure of Caroline

Connor, Attic Futura’s new group ad sales director. Stephenson joined

Cosmopolitan from Good Housekeeping in December 1996.



Western International Media has lost its head of radio, Mike Hope-Milne

(left), to the GWR sales point, Opus, where he will be a sales manager

for Classic FM under the sales director, Giles Howard.



Sony Entertainment Television is to launch a pay-TV channel in the UK

and Europe aimed at the four million-strong Asian community. SET Asia

will broadcast in Hindustani and will launch on 1 March.



This article was first published on campaignlive.co.uk

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