Cellnet users gain access to Internet with Genie launch

By HARRIET GREEN, campaignlive.co.uk, Friday, 23 May 1997 12:00AM

Cellnet this week launches an online service - called Genie - which allows mobile phone users to connect to the Internet.

Cellnet this week launches an online service - called Genie - which

allows mobile phone users to connect to the Internet.



Aimed at traditional Cellnet users, Genie is designed to be a single

system for both receiving information and talking on the telephone.

Subscribers will be able to access a news service through their

computers via the Internet, but can also be kept up to date on subjects

of particular interest while they are away from their desks through

their mobile phones.



The display panels of digital phones can show messages of up to 160

characters in length, and special items of news can be flashed up

according to each individual’s needs. For example, customers could

nominate the price of a particular share, and should this rise or fall,

Genie will send a message to their mobile phone allowing them to act

upon the information quickly.



Developed by the Hub Communications Company - the agency launched in

1995 by Sam Rudder, formerly of S. P. Lintas, and Marek Grabowski, an

ex-creative director of Batey Advertising - Genie will initially offer

six different categories of information, including lifestyle, money,

news, jobs and travel. Within each area, customers can highlight their

special interests.



Brian Greasley, the head of new business at Cellnet, said: ’We are

trying to give people access to qualified information when they are on

the move.



It is very much about liberating the individual. It is about saying we

understand your needs.’



This article was first published on campaignlive.co.uk

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