NEWS: Y&R names Gilbert European director of Ericsson account

campaignlive.co.uk, Friday, 23 August 1996 12:00AM

Young and Rubicam has appointed Nigel Gilbert, a former board director of Collett Dickenson Pearce, as the account managing director on the Ericsson mobile phone business across Europe.

Young and Rubicam has appointed Nigel Gilbert, a former board director

of Collett Dickenson Pearce, as the account managing director on the

Ericsson mobile phone business across Europe.



Gilbert, who has been the general manager of Dentsu Young and Rubicam in

Hong Kong for the past two years, will relocate to Stockholm, close to

the client’s Swedish headquarters.



Y&R won Ericsson’s dollars 75 million global account earlier this year

(Campaign, 19 January) after a final head-to-head battle with BBDO. The

business is expected to bill pounds 8 million in the UK this year.



Y&R was appointed with a brief to create one global message for

Ericsson. Bates Dorland had held the account outside the US since 1990,

while inside the US, a clutch of smaller shops were used.



A separate pitch was held for the media task, in which Y&R beat the

incumbent, Zenith Media, and five other worldwide Bates affiliates.



Commenting on his appointment, Gilbert said: ‘This is a terrific

opportunity to work with one of the key players in the world’s most

dynamic new category.’



Before joining Dentsu Y&R, Gilbert spent ten years at CDP in London,

initially in the media department. He became a board director of the

agency in 1986 while he was the media planning director, and later moved

on to CDP Europe, where he was responsible for client/agency relations

on a European level. He also ran the Estee Lauder account.



Fernan Montero, the chairman of Y&R Europe, said: ‘This is a key

appointment on one of Y&R’s most important new clients. Ericsson will be

one of our largest accounts in Europe next year.’



Gilbert is leading a team made up of personnel from the US, Europe and

Asia. A new campaign is expected to run this autumn.



This article was first published on campaignlive.co.uk

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