Virgin One sticks with TBWA despite conflict

By KAREN YATES, campaignlive.co.uk, Friday, 24 July 1998 12:00AM

Virgin’s banking operation, Virgin One, has decided to retain TBWA GGT Simons Palmer on its account, despite the agency’s appointment by Virgin’s major rival, NatWest, last month.

Virgin’s banking operation, Virgin One, has decided to retain TBWA

GGT Simons Palmer on its account, despite the agency’s appointment by

Virgin’s major rival, NatWest, last month.



Jayne-Anne Gadhia, Virgin One’s managing director, explained: ’We have

always enjoyed a very strong working relationship with TBWA and are very

pleased with the team and the effectiveness of the creative work that

has been developed to date. We see no reason to change our advertising

arrangements.’



NatWest is also understood to be content to share an agency with Virgin

One. However, Virgin Personal Financial Services, which handles Virgin’s

PEPs, pensions and life assurance products, is talking to other agencies

about its multi-million-pound account.



The VPFS marketing manager, Andrew Innwood, has reportedly held talks

with HHCL & Partners, CDP, Arc Advertising and Rainey Kelly Campbell

Roalfe about its advertising, with a decision expected next week.

Innwood was unavailable for comment as Campaign went to press.



Carl Johnson, the chief executive of TBWA, commented: ’I am personally

very pleased that Virgin One has concluded it is more likely to achieve

commercial success by staying with us. I hope that the other side of the

Virgin business arrives at the same conclusion.’



TBWA won NatWest’s pounds 50 million account last month after pitching

against M&C Saatchi and Rainey Kelly, as well as the NatWest roster

shops, Bartle Bogle Hegarty and Ammirati Puris Lintas.



This article was first published on campaignlive.co.uk

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