By CLAIRE BEALE, campaignlive.co.uk, Friday, 24 July 1998 12:00AM
Bartle Bogle Hegarty has scored an important success with its flagship Levi’s client in the US, where the UK agency’s ’surfboard’ commercial for Levi’s Dockers has taken over from work created by the US incumbent, FCB. It is the first time Levi’s in the US has run work for the Dockers brand by BBH, which is planning to set up an office in New York.
Bartle Bogle Hegarty has scored an important success with its
flagship Levi’s client in the US, where the UK agency’s ’surfboard’
commercial for Levi’s Dockers has taken over from work created by the US
incumbent, FCB. It is the first time Levi’s in the US has run work for
the Dockers brand by BBH, which is planning to set up an office in New
Adam Crozier and Tamara Ingram, the joint chief executives of Saatchi &
Saatchi, have poured scorn on press reports that stated they were about
to depart for European account roles. ’I can absolutely say that’s a
load of old bollocks,’ Crozier said, ’and you can quote me on that.’
(See Live Issue, page 9).
BMG Records, part of the Bertelsmann Group, is centralising its pounds
10 million media planning and buying business, currently held by Target
Media and Media Campaign Services. The incumbents will repitch for the
task, alongside MindShare and MBS.
A print ad for Halfords, the cycle and car accessory retailer, has been
withdrawn after protests that it contained the word ’crap’. Michael
Baulk, chief executive of Abbott Mead Vickers BBDO, Halfords’ agency,
described it as a ’gross misjudgment by a relatively junior member of
the agency staff’. The ad was withdrawn at the agency’s expense and an
apology offered to the client.
Kiss FM, the dance music radio station, is speaking to ad agencies about
its pounds 1 million creative account. The account was held by Abbott
Mead Vickers BBDO until last year when the agency started working for
Capital Radio on a project basis. The review is being led by Mike
Soutar, the station’s managing director.
Carlton Television has poached Steve Hewlett from Channel 4 to be its
director of programmes. Hewlett, currently the head of factual
programmes and features at Channel 4 and a former Panorama editor,
replaces Andy Allen, who is retiring.
Ammirati Puris Lintas has moved its European media director, Graeme
Hutton, to New York, where he will be responsible for global media
operations. Hutton will report to Marie-Jose Forissier, chairman of
APL’s sister network, Initiative Media.
Julian Saunders, Lansdown Conquest’s planning director, has been
promoted to the newly created post of agency managing director. His
appointment coincides with the agency’s capture of the pounds 2 million
full-service account of Capital & Regional Properties. The company runs
nine shopping centres across the UK.
The pitch for the world’s biggest poster contract, supplying street
furniture in New York, has been put on hold indefinitely after months of
preparation and presentations by outdoor companies including JC Decaux
and More Group.
Europe’s public service broadcasters are mounting a campaign to have the
2002 World Cup - which will be staged in Japan and South Korea -
screened on channels accessible to all viewers. Meanwhile, the European
Union is set to challenge UEFA’s position as sole negotiating authority
on broadcasting rights for European club matches. The move could allow
individual clubs to negotiate rights on their own behalf.
Maher Bird Associates has been appointed by Dennis Publishing to handle
the creative work for its men’s title, Stuff, following a four-way pitch
against Walsh Trott Chick Smith, Doner Cardwell Hawkins and Scholz &
Friends. Media will stay with New PHD.
Neal Anderson, the sales director of Liberty Radio and Punch magazine,
has left the Mohamed Al Fayed-owned Liberty Publishing Group without a
job to go to. He has been replaced at Liberty by John Leaver, who joins
from Melody Radio. There are no immediate plans to fill Anderson’s
position at Punch.
London News Radio is restructuring its sales team following the
departure of Neil Webster, the head of sales, to become the sales
director of Sporting Life. Webster’s former role will be split into a
junior and senior position; Gary Perry, the former assistant sales
director of Live TV, will join the company in the junior role.
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- E-Commerce Manager Stopgap £45000 per annum, South East England
- Freelance Account Managers / Senior Account Managers, £NEG Fill Recruitment Ltd Negotiable, London
- Senior Brand Manager Ball & Hoolahan £58,000 per annum, London
- Marketing Manager Ball & Hoolahan £70,000 + Car/Car Allowance, London