EDITORIAL: That F-word offends the global market

By DOMINIC MILLS, campaignlive.co.uk, Friday, 24 July 1998 12:00AM

Noel Coward, who wrote a post-war ditty called Let’s not be beastly to the Germans, may well be enjoying a heavenly smirk at Dairy Crest’s faux pas that led to the unintentional appearance of a filthy Teutonic word in a Frijj milk-shake poster.

Noel Coward, who wrote a post-war ditty called Let’s not be beastly

to the Germans, may well be enjoying a heavenly smirk at Dairy Crest’s

faux pas that led to the unintentional appearance of a filthy Teutonic

word in a Frijj milk-shake poster.



Amid all the theorising about global markets and increasingly

homogeneous consumers, this is one problem that doubtless won’t have

occurred to Professor Ted Levitt, the 70s global marketing guru, and his

apostles.



This article was first published on campaignlive.co.uk

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