BBH turns to manga for Murphy’s ad

By ELEANOR TRICKETT, campaignlive.co.uk, Friday, 24 October 1997 12:00AM

Bartle Bogle Hegarty has launched the third in a series of off-the-wall ads for bottled Murphy’s Irish Stout, using manga-style animation.

Bartle Bogle Hegarty has launched the third in a series of

off-the-wall ads for bottled Murphy’s Irish Stout, using manga-style

animation.



The work, which will run in Ireland only, is the first of its kind for a

Western brand. It was created by 96 illus-trators over six months and

directed and produced by Mamoru Oshii, the cult manga artist of many

feature-length movies, including Ghost in the Shell.



The 60-second ad, ’last orders’, opens on a futuristic cityscape. A

cannon is fired at a curfew bell which resounds around the city.



The sound triggers the gathering of the six Samurai warriors, seen in

the previous two ads for the stout. One runs through a sewer, one weaves

under a bridge and one para-glides in a giant kite; another jumps into

gridlocked traffic and runs across the cars, and two arrive by boat.



They all meet up outside a bar, the entrance of which is framed by a

neon ’Murphy’s’ sign. Inside, a grey-haired barman polishes glasses and

looks at his watch pointedly. The Samurai point to a bottle of Murphy’s

Irish Stout and, under the perturbed gaze of the other drinkers, they

pick up their bottles in the now familiar ’wrist twist’ style, and drink

them down.



A second chime from the bell takes us to a shot outside as a metal

grille slams over the bar door, barring a latecomer about to go in. The

endline flashes up in flickering neon: ’Don’t miss out.’



The ad launches this week on Irish cinemas and TV. It was written by

Hugh Todd, art directed by Adam Scholes and produced by Mamoru Oshii

through Nexus. Media was planned by Motive and bought locally.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs