NEWS: Columbia Tristar to see six agencies in home video search
campaignlive.co.uk, Friday, 24 November 1995 12:00AM
Columbia Tristar Home Video, a division of the film giant, has briefed six shops to create new ways of using its pounds 4 million adspend to put life into home video advertising.
Columbia Tristar Home Video, a division of the film giant, has briefed
six shops to create new ways of using its pounds 4 million adspend to
put life into home video advertising.
The new marketing manager of Home Video’s retail division, Joe Simpson,
said he had selected the six agencies with the help of the Advertising
He confirmed that he would be seeing all the agencies before Christmas,
but added that the business would not necessarily shift out of CM
Lintas, where it has been for the past seven years.
‘I’m travelling around to see various agencies just to see what they can
do and what they’re like. It’s not a fait accompli,’ he commented.
Simpson, who joined three months ago from the music chain, Our Price,
said he chose the agencies either through personal recommendation or
because he liked their work.
He declined to list his selections, but explained he was particularly
anxious to get away from simply using film clips, the traditional form
of advertising that dominates the home video market.
The giant Columbia Tristar corporation markets such films as Little
Women, the Madness of King George and Mary Shelley’s Frankenstein.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Digital Senior Sales Manager - Leading Ad Tech Business Ultimate Asset £40000 - £50000 per annum + 100% COMMISSION , London
- Brand Partnerships Sales Manager Ultimate Asset £30000 - £35000 per annum + excellent commission & benefits, London
- Agency Sales Manager - SPORT Ultimate Asset £30000 - £35000 per annum + competitive commission, London
- Artworker - Mid-Weight Major Players £26000 - £28000 per annum, North London
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity