NEWS: Leeds agency wins task to make Spam fashionable in 90s
campaignlive.co.uk, Friday, 24 November 1995 12:00AM
Advertising Principles has been handed the pounds 500,000 task of transforming Spam, synonymous with wartime austerity, school dinners and Monty Python, into a premium product.
Advertising Principles has been handed the pounds 500,000 task of
transforming Spam, synonymous with wartime austerity, school dinners and
Monty Python, into a premium product.
The Leeds agency won the business after a pitch against another of the
city’s shops, Hacker Mernock Hemingway, as well as Finch Advertising in
Liverpool and Bates Dorland, which had handled the task for three years.
Newforge Foods, the Merseyside company that manufactures Spam under
licence from the Hormel Food corporation in the US, has briefed the new
agency on a TV branding campaign that will break next summer.
The agency review was called in October, six months after Newforge was
sold to its management.
Rob Lucas, Newforge’s marketing director, said Advertising Principles
had been chosen because it ‘offered a strategy which made excellent use
of our budget’.
This article was first published on campaignlive.co.uk
- Junior Front End Developer Source £25000 - £28000 per annum, London
- Head of Design Blue Skies Marketing Recruitment £45000 - £50000 per annum, Reading
- DIGITAL MARKETING MANAGER (Ecommerce, Retail, CRM) Creative Recruitment £40000 - £45000 per annum, London
- WEB CONTENT COORDINATOR-(Retail,Ecommerce,CMS,Web Management) Creative Recruitment £25000 - £30000 per annum, London
- Community Manager, Integrated Agency, London Blue Skies Marketing Recruitment £30000 - £35000 per annum, London
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014
- Evian tops YouTube 2013 ad leaderboard
- Volvo van Damme spot nears 60 million YouTube views