MEDIA: For the record

campaignlive.co.uk, Friday, 24 November 1995 12:00AM

Capital Radio has announced pre-tax profits up 48 per cent to pounds 26.5 million for the year to 30 September. The company’s chairman, Ian Irvine, said that the results were based on a dramatic improvement in commercial radio’s relationship with its advertising customers. National ad revenue across the group was up 21 per cent and revenue from sponsorship and promotions was up by 37 per cent.

Capital Radio has announced pre-tax profits up 48 per cent to pounds

26.5 million for the year to 30 September. The company’s chairman, Ian

Irvine, said that the results were based on a dramatic improvement in

commercial radio’s relationship with its advertising customers. National

ad revenue across the group was up 21 per cent and revenue from

sponsorship and promotions was up by 37 per cent.



VNU Business Publications UK has appointed Rudd Bakker its new managing

director. Bakker, a former deputy managing director of VNU in Amsterdam,

takes over from Pim de Witt on 1 March 1996. VNU publishes a raft of

market-leading business titles, including Accountancy Age and Computing.



The battle is on for the national advertising sales contract of the

Croydon Advertiser group following its pounds 13 million acquisition

from Portsmouth and Sunderland Newspapers by Southnews. Amra won the P&S

account from Mediaforce four months ago, but the latter handles the

majority of the Southnews portfolio.



The Guardian Media Group’s pre-tax profits fell 24 per cent year on year

to pounds 12.7 million for the six months to 1 October 1995. Turnover

was up 3 per cent to pounds 146.8 million. The Group blamed newsprint

price inflation of 50 per cent for the decline. Meanwhile, the Telegraph

Group’s third quarter results fell at a similar rate, from pounds 33.9

million to pounds 25.6 million.



Jane’s, the publisher of defence magazines, is to launch a new magazine

next March covering business and politics. Jane’s World Report is

targeted at international business leaders and will include reports on

global investment, science and technology.



Cobbe Smith Terris, the new-media and marketing ideas factory, has taken

its concept of re-invigorating smaller spending brands through special

deals with media owners into the outdoor medium. Maiden Outdoor is

carrying a poster campaign for Crackerbread - which hasn’t advertised

for eight years - and will be remunerated on the basis of increased

sales of the product.



Audience Selection, part of Taylor Nelson AGB, and the Media Research

Shop have together launched a new media planning tool, AdImpact.

Developed in association with Impact South Africa, it is a database

designed to track the impact and retention rate of ads using Barb

audience research data and phone interviews.



The National Magazine Company has set up a centralised promotions

division to cope with the increased demand for tailor-made ad pages and

ad promotions. Terry Mansfield, NatMags’ managing director, said that

the division will consist of four groups each dedicated to a range of

magazines to offer a tailor-made service.



J. Walter Thompson has poached the Zenith planning director, Kevin

Morton, as group media director. His appointment completes JWT’s

restructuring of its media department, which began earlier this year.

Morton will run a portfolio of clients including Warner Wellcome and H.

P. Bulmer. His responsibilities at Zenith included the pounds 30 million

Kraft Jacobs Suchard account.



More than three quarters of the UK population believe that nudity should

only be allowed in ads if it is relevant to the product (such as shower

gel or soap), according to the Sensor survey from CIA MediaLab. Women

and the over-55s are most likely to agree, while 35- to 44-year-olds are

least likely to agree.



The contract publisher, Forward Publishing, has appointed Mark Revelle

as its managing director. Revelle is currently editorial director of

Emap National Publications.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs