MEDIA: For the record
campaignlive.co.uk, Friday, 24 November 1995 12:00AM
Capital Radio has announced pre-tax profits up 48 per cent to pounds 26.5 million for the year to 30 September. The company’s chairman, Ian Irvine, said that the results were based on a dramatic improvement in commercial radio’s relationship with its advertising customers. National ad revenue across the group was up 21 per cent and revenue from sponsorship and promotions was up by 37 per cent.
Capital Radio has announced pre-tax profits up 48 per cent to pounds
26.5 million for the year to 30 September. The company’s chairman, Ian
Irvine, said that the results were based on a dramatic improvement in
commercial radio’s relationship with its advertising customers. National
ad revenue across the group was up 21 per cent and revenue from
sponsorship and promotions was up by 37 per cent.
VNU Business Publications UK has appointed Rudd Bakker its new managing
director. Bakker, a former deputy managing director of VNU in Amsterdam,
takes over from Pim de Witt on 1 March 1996. VNU publishes a raft of
market-leading business titles, including Accountancy Age and Computing.
The battle is on for the national advertising sales contract of the
Croydon Advertiser group following its pounds 13 million acquisition
from Portsmouth and Sunderland Newspapers by Southnews. Amra won the P&S
account from Mediaforce four months ago, but the latter handles the
majority of the Southnews portfolio.
The Guardian Media Group’s pre-tax profits fell 24 per cent year on year
to pounds 12.7 million for the six months to 1 October 1995. Turnover
was up 3 per cent to pounds 146.8 million. The Group blamed newsprint
price inflation of 50 per cent for the decline. Meanwhile, the Telegraph
Group’s third quarter results fell at a similar rate, from pounds 33.9
million to pounds 25.6 million.
Jane’s, the publisher of defence magazines, is to launch a new magazine
next March covering business and politics. Jane’s World Report is
targeted at international business leaders and will include reports on
global investment, science and technology.
Cobbe Smith Terris, the new-media and marketing ideas factory, has taken
its concept of re-invigorating smaller spending brands through special
deals with media owners into the outdoor medium. Maiden Outdoor is
carrying a poster campaign for Crackerbread - which hasn’t advertised
for eight years - and will be remunerated on the basis of increased
sales of the product.
Audience Selection, part of Taylor Nelson AGB, and the Media Research
Shop have together launched a new media planning tool, AdImpact.
Developed in association with Impact South Africa, it is a database
designed to track the impact and retention rate of ads using Barb
audience research data and phone interviews.
The National Magazine Company has set up a centralised promotions
division to cope with the increased demand for tailor-made ad pages and
ad promotions. Terry Mansfield, NatMags’ managing director, said that
the division will consist of four groups each dedicated to a range of
magazines to offer a tailor-made service.
J. Walter Thompson has poached the Zenith planning director, Kevin
Morton, as group media director. His appointment completes JWT’s
restructuring of its media department, which began earlier this year.
Morton will run a portfolio of clients including Warner Wellcome and H.
P. Bulmer. His responsibilities at Zenith included the pounds 30 million
Kraft Jacobs Suchard account.
More than three quarters of the UK population believe that nudity should
only be allowed in ads if it is relevant to the product (such as shower
gel or soap), according to the Sensor survey from CIA MediaLab. Women
and the over-55s are most likely to agree, while 35- to 44-year-olds are
least likely to agree.
The contract publisher, Forward Publishing, has appointed Mark Revelle
as its managing director. Revelle is currently editorial director of
Emap National Publications.
This article was first published on campaignlive.co.uk
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